How popular isFirmoo in search?
In August 2026, there were an estimated 941K branded searches for Firmoo worldwide which held steady over the last 11 months. Firmoo holds 25.2% estimated Share of Search among prescription eyewear brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Zenni43%
Firmoo25.2%
Warby Parker24.2%
Pair Eyewear5.7%
KITS1.9%
Follow Firmoo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which prescription eyewear brands compete with Firmoo?
Share of Search by month for Zenni, Firmoo, Warby Parker, Pair Eyewear. The figures are in the table below the chart.
View monthly share of search table
| Month | Zenni | Firmoo | Warby Parker | Pair Eyewear | KITS |
|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 26.8% | 27.2% | 5.2% | 1.4% |
| Nov 2025 | 37.6% | 27.7% | 27.7% | 5.2% | 1.7% |
| Dec 2025 | 38.9% | 24.2% | 29.6% | 5.5% | 1.8% |
| Jan 2026 | 38.6% | 27.5% | 27.7% | 4.3% | 1.8% |
| Feb 2026 | 39.1% | 27.3% | 26.8% | 5.1% | 1.7% |
| Mar 2026 | 39.5% | 28.6% | 24.3% | 5.5% | 2.1% |
| Apr 2026 | 38.8% | 29.7% | 24.1% | 5.5% | 1.9% |
| May 2026 | 40.2% | 31% | 21% | 5.9% | 2% |
| Jun 2026 | 42.4% | 28% | 22.5% | 5.2% | 1.8% |
| Jul 2026 | 42.2% | 27.9% | 23% | 5.2% | 1.8% |
| Aug 2026 | 43% | 25.2% | 24.2% | 5.7% | 1.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43% | 1.6M | +12.7% | +0.8 points | |
| 2, held 2nd | 25.2% | 941K | +0.05% | -2.7 points | |
| 3, held 3rd | 24.2% | 905K | +16.8% | +1.3 points | |
| 4, held 4th | 5.7% | 212K | +21.8% | +0.5 points | |
| 5, held 5th | 1.9% | 69.7K | +16.7% | +0.1 points |
1.
Zenni43%
held 1st · 1.6M estimated branded searches · +12.7% vs prior month · +0.8 points
2.
Firmoo25.2%
held 2nd · 941K estimated branded searches · +0.05% vs prior month · -2.7 points
24.2%
held 3rd · 905K estimated branded searches · +16.8% vs prior month · +1.3 points
5.7%
held 4th · 212K estimated branded searches · +21.8% vs prior month · +0.5 points
5.
KITS1.9%
held 5th · 69.7K estimated branded searches · +16.7% vs prior month · +0.1 points
Compare search popularity between Firmoo and its closest rivals
How has branded search demand for Firmoo changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Firmoo worldwide held steady, from 905K to 941K.
- Across the 11 months ending August 2026, Firmoo’s estimated Share of Search among prescription eyewear brands worldwide decreased from 26.8% to 25.2%.
- Across the 11 months ending August 2026, Firmoo’s estimated Share of Search among prescription eyewear brands worldwide peaked at 31% in May 2026 and was lowest at 24.2% in December 2025.
- Across the 11 months ending August 2026, Firmoo rose from 3rd to 2nd among prescription eyewear brands worldwide.
How did search popularity change for prescription eyewear brands worldwide in August 2026?
5 changes
In August 2026, Warby Parker gained estimated Share of Search among prescription eyewear brands worldwide, from 23% to 24.2%.
In August 2026, Zenni gained estimated Share of Search among prescription eyewear brands worldwide, from 42.2% to 43%.
In August 2026, Pair Eyewear gained estimated Share of Search among prescription eyewear brands worldwide, from 5.2% to 5.7%.
In August 2026, Firmoo lost estimated Share of Search among prescription eyewear brands worldwide, from 27.9% to 25.2%.
Estimated monthly branded searches for KITS worldwide rose 42.6% over 11 measured months, from 48.8K to 69.7K in August 2026.
How is Firmoo measured?
Brandwave collects information about searches that people make online using Firmoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- firmoo
- firmoo com
- firmoo eyewear
- firmoo glasses
- firmoo optical
- firmoo prescription glasses
- prescription glasses firmoo
Do you work for Firmoo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Firmoo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.