Firmoo vs KITS:Which is more popular by branded search?
In August 2026, Firmoo had more branded searches than KITS among prescription eyewear brands worldwide. Firmoo was estimated to have 941K branded searches compared to KITS’s 69.7K, and held a 25.2% Share of Search versus KITS’s 1.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Firmoo or KITS?
Compare brands selling prescription glasses and everyday eyewear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Firmoo, KITS. The figures are in the table below the chart.
View monthly share of search table
| Month | Zenni | Firmoo | Warby Parker | Pair Eyewear | KITS |
|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 26.8% | 27.2% | 5.2% | 1.4% |
| Nov 2025 | 37.6% | 27.7% | 27.7% | 5.2% | 1.7% |
| Dec 2025 | 38.9% | 24.2% | 29.6% | 5.5% | 1.8% |
| Jan 2026 | 38.6% | 27.5% | 27.7% | 4.3% | 1.8% |
| Feb 2026 | 39.1% | 27.3% | 26.8% | 5.1% | 1.7% |
| Mar 2026 | 39.5% | 28.6% | 24.3% | 5.5% | 2.1% |
| Apr 2026 | 38.8% | 29.7% | 24.1% | 5.5% | 1.9% |
| May 2026 | 40.2% | 31% | 21% | 5.9% | 2% |
| Jun 2026 | 42.4% | 28% | 22.5% | 5.2% | 1.8% |
| Jul 2026 | 42.2% | 27.9% | 23% | 5.2% | 1.8% |
| Aug 2026 | 43% | 25.2% | 24.2% | 5.7% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Firmoo and KITS comparison changed over the last 12 months?
3 findings
- Firmoo was ahead of KITS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Firmoo’s estimated Share of Search among prescription eyewear brands worldwide moved from 26.8% to 25.2%, and its estimated monthly branded searches moved from 905K to 941K.
- Across the 11 months ending August 2026, KITS’s estimated Share of Search among prescription eyewear brands worldwide moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 48.8K to 69.7K.
How did search popularity change for prescription eyewear brands worldwide in August 2026?
2 changes
In August 2026, Firmoo lost estimated Share of Search among prescription eyewear brands worldwide, from 27.9% to 25.2%.
Estimated monthly branded searches for KITS worldwide rose 42.6% over 11 measured months, from 48.8K to 69.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Firmoo’s and KITS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.