Brandwave

How popular isKITS in search?

In August 2026, there were an estimated 69.7K branded searches for KITS worldwide which is up 42.6% over the last 11 months. KITS holds 1.9% estimated Share of Search among prescription eyewear brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zenni43%
  2. Firmoo25.2%
  3. Warby Parker24.2%
  4. Pair Eyewear5.7%
  5. KITS1.9%
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Which prescription eyewear brands compete with KITS?

KITS against prescription eyewear brands worldwide, by month

Share of Search by month for Zenni, Firmoo, Warby Parker, Pair Eyewear, KITS. The figures are in the table below the chart.

View monthly share of search table
MonthZenniFirmooWarby ParkerPair EyewearKITS
Oct 202539.4%26.8%27.2%5.2%1.4%
Nov 202537.6%27.7%27.7%5.2%1.7%
Dec 202538.9%24.2%29.6%5.5%1.8%
Jan 202638.6%27.5%27.7%4.3%1.8%
Feb 202639.1%27.3%26.8%5.1%1.7%
Mar 202639.5%28.6%24.3%5.5%2.1%
Apr 202638.8%29.7%24.1%5.5%1.9%
May 202640.2%31%21%5.9%2%
Jun 202642.4%28%22.5%5.2%1.8%
Jul 202642.2%27.9%23%5.2%1.8%
Aug 202643%25.2%24.2%5.7%1.9%
Sep 2026—————

  1. 1.Zenni

    43%

    held 1st · 1.6M estimated branded searches · +12.7% vs prior month · +0.8 points

  2. 2.Firmoo

    25.2%

    held 2nd · 941K estimated branded searches · +0.05% vs prior month · -2.7 points

  3. 3.Warby Parker

    24.2%

    held 3rd · 905K estimated branded searches · +16.8% vs prior month · +1.3 points

  4. 4.Pair Eyewear

    5.7%

    held 4th · 212K estimated branded searches · +21.8% vs prior month · +0.5 points

  5. 5.KITS

    1.9%

    held 5th · 69.7K estimated branded searches · +16.7% vs prior month · +0.1 points

Compare search popularity between KITS and its closest rivals

How has branded search demand for KITS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KITS worldwide rose from 48.8K to 69.7K.
  • Across the 11 months ending August 2026, KITS’s estimated Share of Search among prescription eyewear brands worldwide held steady, from 1.4% to 1.9%.

How did search popularity change for prescription eyewear brands worldwide in August 2026?

  1. In August 2026, Warby Parker gained estimated Share of Search among prescription eyewear brands worldwide, from 23% to 24.2%.

  2. In August 2026, Zenni gained estimated Share of Search among prescription eyewear brands worldwide, from 42.2% to 43%.

  3. In August 2026, Pair Eyewear gained estimated Share of Search among prescription eyewear brands worldwide, from 5.2% to 5.7%.

  4. In August 2026, Firmoo lost estimated Share of Search among prescription eyewear brands worldwide, from 27.9% to 25.2%.

  5. Estimated monthly branded searches for KITS worldwide rose 42.6% over 11 measured months, from 48.8K to 69.7K in August 2026.

How is KITS measured?

Brandwave collects information about searches that people make online using KITS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • glasses kits
  • kits com
  • kits eyewear
  • kits glasses
  • kits optical
  • kits prescription glasses
  • optical kits

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How the Brand Demand Index is measured

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