KITS vs Oliver Peoples:Which is more popular?

Name: KITS vs Oliver Peoples: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Oliver Peoples had more branded searches than KITS among prescription eyewear brands worldwide. Oliver Peoples had about 110,000 branded searches, while KITS had 53,100. Oliver Peoples made up 1.9% of all prescription eyewear brand searches we track, and KITS accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about prescription eyewear brands, Oliver Peoples appeared in two of the five answers and KITS in none.

Among prescription eyewear brands worldwide in September 2026

Who do people search for more?

Oliver Peoples, about 2 searches for every 1 for KITS

Oliver Peoples 110K searchesKITS 53.1K searches

Who does AI mention more?

Oliver Peoples, mentioned in 2 of 5 answers, KITS in 0

Oliver Peoples in 2 of 5KITS in 0 of 5

Who does AI recommend more?

Oliver Peoples, the only one of the two named

Oliver Peoples first in 2KITS never named

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Top prescription eyewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oliver Peoples was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KITS did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ray-Ban	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Zenni	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Warby Parker	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
LINDBERG	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Oliver Peoples	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Firmoo	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Pair Eyewear	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
KITS	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ray-Ban4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zenni4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Warby Parker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LINDBERG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oliver Peoples2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Firmoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pair Eyewear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KITS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about prescription eyewear brands

5 answers

Asked ChatGPT
“Which prescription eyewear brand should I buy?”
1. 1Warby Parker
2. 2Ray-Ban
3. 3LINDBERG
4. 4Zenni
Asked ChatGPT
“What are the best prescription eyewear brands?”
Asked ChatGPT
“What's the best prescription eyewear brand for everyday glasses?”
1. 1Oliver Peoples
2. 2LINDBERG
3. 3Ray-Ban
4. 4Warby Parker
5. 5Zenni
Searched Google, AI Overview
“cheap prescription glasses”
1. 1Zenni
2. 2Firmoo
Searched Google, AI Overview
“glasses brands”
1. 1Zenni
2. 2Ray-Ban

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is KITS or Oliver Peoples more popular in search?

This chart shows how often people search Google for KITS and Oliver Peoples by name. Each line represents a brand's share of searches for all eight prescription eyewear brands we track, month by month, from English-language searches worldwide.

KITS and Oliver Peoples among prescription eyewear brands worldwide, by month

Month	Ray-Ban	Zenni	Firmoo	Warby Parker	Pair Eyewear	Oliver Peoples	LINDBERG	KITS
Oct 2025	34.1%	24.8%	16.9%	16.8%	3.2%	2.1%	1.4%	0.79%
Nov 2025	43.8%	20%	14.7%	14.6%	2.8%	2.2%	1.2%	0.81%
Dec 2025	44.9%	20.3%	12.6%	15.3%	2.8%	2.2%	0.99%	0.82%
Jan 2026	34.6%	24.2%	17.2%	17.1%	2.7%	2.1%	1.1%	1%
Feb 2026	38.4%	23%	16.1%	15.7%	3%	1.9%	1%	0.91%
Mar 2026	40.3%	22.6%	16.4%	13.4%	3.1%	2%	1.1%	1.1%
Apr 2026	45.4%	20.2%	15.5%	12.4%	2.8%	1.8%	1%	0.88%
May 2026	46.7%	20.2%	15.6%	10.4%	2.9%	2.3%	1%	0.89%
Jun 2026	48.7%	20.7%	13.6%	10.9%	2.5%	2%	0.88%	0.77%
Jul 2026	48.5%	20.6%	13.6%	11.1%	2.5%	2%	1.1%	0.77%
Aug 2026	41.1%	24.1%	14.1%	13.5%	3.2%	2%	1.1%	0.92%
Sep 2026	38%	23.7%	18.9%	12.4%	3%	1.9%	1.3%	0.9%

How has the KITS and Oliver Peoples comparison changed over the last 12 months?

3 findings

Oliver Peoples was ahead of KITS in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, KITS’s share of searches among prescription eyewear brands worldwide moved from 0.79% to 0.9%, and its estimated monthly branded searches moved from 42.2K to 53.1K.
Across the 12 months ending September 2026, Oliver Peoples’ share of searches among prescription eyewear brands worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for prescription eyewear brands worldwide in September 2026?

1 change

Estimated monthly branded searches for KITS worldwide rose 25.7% over 12 measured months, from 42.2K to 53.1K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using KITS’s and Oliver Peoples’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.