Brandwave

Ray-Ban vs Zenni:Which is more popular?

In September 2026, Ray-Ban had more branded searches than Zenni among prescription eyewear brands worldwide. Ray-Ban had about 2.2 million branded searches, while Zenni had 1.4 million. Ray-Ban made up 38% of all prescription eyewear brand searches we track, and Zenni accounted for 23.7%. When we asked ChatGPT and Google AI Overviews about prescription eyewear brands, Ray-Ban and Zenni each appeared in four of the five answers. Ray-Ban was mentioned before Zenni in three out of five answers.

Among prescription eyewear brands worldwide in September 2026

Who do people search for more?

Ray-Ban, about 60% more searches than Zenni

Ray-Ban 2.2M searchesZenni 1.4M searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Ray-Ban in 4 of 5Zenni in 4 of 5

Who does AI recommend more?

Ray-Ban, named ahead of Zenni in 3 of 5 answers

Ray-Ban first in 3Zenni first in 2

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Top prescription eyewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ray-Ban was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zenni was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ray-Ban was listed before Zenni in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zenni1st
  2. Ray-Ban2nd
  3. LINDBERG3rd
  4. Oliver Peoples4th
  5. Warby Parker5th
  6. Firmoo6th
  7. Pair Eyewear–
  8. KITS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zenni4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warby Parker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LINDBERG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oliver Peoples2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firmoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pair Eyewear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KITS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about prescription eyewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ray-Ban or Zenni more popular in search?

This chart shows how often people search Google for Ray-Ban and Zenni by name. Each line represents a brand's share of searches for all eight prescription eyewear brands we track, month by month, from English-language searches worldwide.

Ray-Ban and Zenni among prescription eyewear brands worldwide, by month

Share of searches by month for Ray-Ban, Zenni. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanZenniFirmooWarby ParkerPair EyewearOliver PeoplesLINDBERGKITS
Oct 202534.1%24.8%16.9%16.8%3.2%2.1%1.4%0.79%
Nov 202543.8%20%14.7%14.6%2.8%2.2%1.2%0.81%
Dec 202544.9%20.3%12.6%15.3%2.8%2.2%0.99%0.82%
Jan 202634.6%24.2%17.2%17.1%2.7%2.1%1.1%1%
Feb 202638.4%23%16.1%15.7%3%1.9%1%0.91%
Mar 202640.3%22.6%16.4%13.4%3.1%2%1.1%1.1%
Apr 202645.4%20.2%15.5%12.4%2.8%1.8%1%0.88%
May 202646.7%20.2%15.6%10.4%2.9%2.3%1%0.89%
Jun 202648.7%20.7%13.6%10.9%2.5%2%0.88%0.77%
Jul 202648.5%20.6%13.6%11.1%2.5%2%1.1%0.77%
Aug 202641.1%24.1%14.1%13.5%3.2%2%1.1%0.92%
Sep 202638%23.7%18.9%12.4%3%1.9%1.3%0.9%

How has the Ray-Ban and Zenni comparison changed over the last 12 months?

3 findings
  • Ray-Ban was ahead of Zenni in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ray-Ban’s share of searches among prescription eyewear brands worldwide moved from 34.1% to 38%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
  • Across the 12 months ending September 2026, Zenni’s share of searches among prescription eyewear brands worldwide moved from 24.8% to 23.7%, and its estimated monthly branded searches moved from 1.3M to 1.4M.

How did search popularity change for prescription eyewear brands worldwide in September 2026?

1 change
  1. In September 2026, Ray-Ban lost share of searches among prescription eyewear brands worldwide, from 41.1% to 38%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Ray-Ban’s and Zenni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ray-Ban

1 branded search term

  • ray ban

Zenni

6 branded search terms

  • eyewear zenni
  • glasses zenni
  • prescription glasses zenni
  • zenni
  • zenni eyewear
  • zennioptical

How the Brand Demand Index is measured

Other head-to-heads among prescription eyewear brands

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