KITS vs Warby Parker:Which is more popular by branded search?
In August 2026, Warby Parker had more branded searches than KITS among prescription eyewear brands worldwide. Warby Parker was estimated to have 905K branded searches compared to KITS’s 69.7K, and held a 24.2% Share of Search versus KITS’s 1.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, KITS or Warby Parker?
Compare brands selling prescription glasses and everyday eyewear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Warby Parker, KITS. The figures are in the table below the chart.
View monthly share of search table
| Month | Zenni | Firmoo | Warby Parker | Pair Eyewear | KITS |
|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 26.8% | 27.2% | 5.2% | 1.4% |
| Nov 2025 | 37.6% | 27.7% | 27.7% | 5.2% | 1.7% |
| Dec 2025 | 38.9% | 24.2% | 29.6% | 5.5% | 1.8% |
| Jan 2026 | 38.6% | 27.5% | 27.7% | 4.3% | 1.8% |
| Feb 2026 | 39.1% | 27.3% | 26.8% | 5.1% | 1.7% |
| Mar 2026 | 39.5% | 28.6% | 24.3% | 5.5% | 2.1% |
| Apr 2026 | 38.8% | 29.7% | 24.1% | 5.5% | 1.9% |
| May 2026 | 40.2% | 31% | 21% | 5.9% | 2% |
| Jun 2026 | 42.4% | 28% | 22.5% | 5.2% | 1.8% |
| Jul 2026 | 42.2% | 27.9% | 23% | 5.2% | 1.8% |
| Aug 2026 | 43% | 25.2% | 24.2% | 5.7% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the KITS and Warby Parker comparison changed over the last 12 months?
3 findings
- Warby Parker was ahead of KITS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KITS’s estimated Share of Search among prescription eyewear brands worldwide moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 48.8K to 69.7K.
- Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among prescription eyewear brands worldwide moved from 27.2% to 24.2%, and its estimated monthly branded searches moved from 918K to 905K.
How did search popularity change for prescription eyewear brands worldwide in August 2026?
2 changes
In August 2026, Warby Parker gained estimated Share of Search among prescription eyewear brands worldwide, from 23% to 24.2%.
Estimated monthly branded searches for KITS worldwide rose 42.6% over 11 measured months, from 48.8K to 69.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KITS’s and Warby Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KITS
7 branded search terms
- glasses kits
- kits com
- kits eyewear
- kits glasses
- kits optical
- kits prescription glasses
- optical kits
Warby Parker
8 branded search terms
- eyewear warby parker
- glasses warby parker
- prescription glasses warby parker
- warby parker
- warby parker eyewear
- warby parker optical
- warbyparker
- warbyparker com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.