Firmoo vs Warby Parker:Which is more popular by branded search?
In August 2026, Firmoo had more branded searches than Warby Parker among prescription eyewear brands worldwide. Firmoo was estimated to have 941K branded searches compared to Warby Parker’s 905K, and held a 25.2% Share of Search versus Warby Parker’s 24.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Firmoo or Warby Parker?
Compare brands selling prescription glasses and everyday eyewear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Firmoo, Warby Parker. The figures are in the table below the chart.
View monthly share of search table
| Month | Zenni | Firmoo | Warby Parker | Pair Eyewear | KITS |
|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 26.8% | 27.2% | 5.2% | 1.4% |
| Nov 2025 | 37.6% | 27.7% | 27.7% | 5.2% | 1.7% |
| Dec 2025 | 38.9% | 24.2% | 29.6% | 5.5% | 1.8% |
| Jan 2026 | 38.6% | 27.5% | 27.7% | 4.3% | 1.8% |
| Feb 2026 | 39.1% | 27.3% | 26.8% | 5.1% | 1.7% |
| Mar 2026 | 39.5% | 28.6% | 24.3% | 5.5% | 2.1% |
| Apr 2026 | 38.8% | 29.7% | 24.1% | 5.5% | 1.9% |
| May 2026 | 40.2% | 31% | 21% | 5.9% | 2% |
| Jun 2026 | 42.4% | 28% | 22.5% | 5.2% | 1.8% |
| Jul 2026 | 42.2% | 27.9% | 23% | 5.2% | 1.8% |
| Aug 2026 | 43% | 25.2% | 24.2% | 5.7% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Firmoo and Warby Parker comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Firmoo took it in February 2026.
- Across the 11 months ending August 2026, Firmoo’s estimated Share of Search among prescription eyewear brands worldwide moved from 26.8% to 25.2%, and its estimated monthly branded searches moved from 905K to 941K.
- Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among prescription eyewear brands worldwide moved from 27.2% to 24.2%, and its estimated monthly branded searches moved from 918K to 905K.
How did search popularity change for prescription eyewear brands worldwide in August 2026?
2 changes
In August 2026, Warby Parker gained estimated Share of Search among prescription eyewear brands worldwide, from 23% to 24.2%.
In August 2026, Firmoo lost estimated Share of Search among prescription eyewear brands worldwide, from 27.9% to 25.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Firmoo’s and Warby Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Firmoo
7 branded search terms
- firmoo
- firmoo com
- firmoo eyewear
- firmoo glasses
- firmoo optical
- firmoo prescription glasses
- prescription glasses firmoo
Warby Parker
8 branded search terms
- eyewear warby parker
- glasses warby parker
- prescription glasses warby parker
- warby parker
- warby parker eyewear
- warby parker optical
- warbyparker
- warbyparker com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.