How popular isZenni in search?
In August 2026, there were an estimated 1.6M branded searches for Zenni worldwide which is up 21% over the last 11 months. Zenni holds 62.5% estimated Share of Search among blue light glasses worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Zenni62.5%
Warby Parker35.2%
Felix Gray1.3%
Gunnar1.1%
Swannies<0.01%
Ocushield—
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Which blue light glasses compete with Zenni?
Share of Search by month for Zenni, Warby Parker. The figures are in the table below the chart.
View monthly share of search table
| Month | Zenni | Warby Parker | Felix Gray | Gunnar | Swannies | Ocushield |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 40.2% | 0.43% | 1.2% | <0.01% | — |
| Nov 2025 | 56.4% | 41.6% | 0.82% | 1.2% | <0.01% | — |
| Dec 2025 | 55.8% | 42.4% | 0.54% | 1.2% | <0.01% | — |
| Jan 2026 | 57.4% | 41.1% | 0.36% | 1.2% | <0.01% | — |
| Feb 2026 | 58.2% | 39.9% | 0.43% | 1.4% | <0.01% | — |
| Mar 2026 | 60.9% | 37.4% | 0.39% | 1.3% | <0.01% | — |
| Apr 2026 | 60.7% | 37.6% | 0.6% | 1.1% | <0.01% | — |
| May 2026 | 64.4% | 33.6% | 0.8% | 1.2% | <0.01% | — |
| Jun 2026 | 64.2% | 34.1% | 0.55% | 1.2% | <0.01% | — |
| Jul 2026 | 63.7% | 34.6% | 0.54% | 1.2% | <0.01% | — |
| Aug 2026 | 62.5% | 35.2% | 1.3% | 1.1% | <0.01% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.5% | 1.6M | +12.7% | -1.2 points | |
| 2, held 2nd | 35.2% | 905K | +16.8% | +0.6 points | |
| 3, moved from 4th to 3rd | 1.3% | 33.1K | +173.6% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.1% | 27.1K | 0% | -0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | <0.01% | 70 | -22.2% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Zenni62.5%
Held 1st. 1.6M estimated branded searches, +12.7% vs prior month. Share -1.2 points.
35.2%
Held 2nd. 905K estimated branded searches, +16.8% vs prior month. Share +0.6 points.
1.3%
Moved from 4th to 3rd. 33.1K estimated branded searches, +173.6% vs prior month. Share +0.7 points.
4.
Gunnar1.1%
Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Swannies<0.01%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Zenni and its closest rivals
How has branded search demand for Zenni changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zenni worldwide rose from 1.3M to 1.6M.
- Across the 11 months ending August 2026, Zenni’s estimated Share of Search among blue light glasses worldwide increased from 58.2% to 62.5%.
- Across the 11 months ending August 2026, Zenni’s estimated Share of Search among blue light glasses worldwide peaked at 64.4% in May 2026 and was lowest at 55.8% in December 2025.
How did search popularity change for blue light glasses worldwide in August 2026?
4 changes
In August 2026, Felix Gray overtook Gunnar to rank 3rd among blue light glasses worldwide, at 1.3%.
In August 2026, Warby Parker gained estimated Share of Search among blue light glasses worldwide, from 34.6% to 35.2%.
In August 2026, Zenni lost estimated Share of Search among blue light glasses worldwide, from 63.7% to 62.5%.
Estimated monthly branded searches for Swannies worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
Where does Zenni compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Optical frames | 2nd of 6 | 34.6% | Show ranking |
| Prescription eyewear brands | 1st of 5 | 43% | Show ranking |
| Blue light glasses | 1st of 6 | 62.5% | Shown above |
How is Zenni measured?
Brandwave collects information about searches that people make online using Zenni’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- eyewear zenni
- glasses zenni
- prescription glasses zenni
- zenni
- zenni eyewear
- zennioptical
- zennioptical com
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Is Zenni your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.