Specsavers vs Zenni:Which is more popular by branded search?
In August 2026, Specsavers had more branded searches than Zenni among optical frames worldwide. Specsavers was estimated to have 1.8M branded searches compared to Zenni’s 1.6M, and held a 39.4% Share of Search versus Zenni’s 34.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Specsavers or Zenni?
Compare the optical frames people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specsavers, Zenni. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | Zenni | Warby Parker | Luxottica | Bailey Nelson | Essilor |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.4% | 30% | 20.7% | 4.5% | 1.7% | 1.7% |
| Nov 2025 | 42% | 28.7% | 21.2% | 4.6% | 2.1% | 1.4% |
| Dec 2025 | 37.2% | 30.7% | 23.4% | 5% | 2.2% | 1.5% |
| Jan 2026 | 42.3% | 29.6% | 21.2% | 3.8% | 1.7% | 1.4% |
| Feb 2026 | 41.3% | 30.3% | 20.8% | 4.5% | 1.7% | 1.4% |
| Mar 2026 | 39.2% | 33% | 20.3% | 4.3% | 1.6% | 1.6% |
| Apr 2026 | 39.8% | 32.5% | 20.2% | 4.4% | 1.6% | 1.6% |
| May 2026 | 42.2% | 33.4% | 17.4% | 3.8% | 1.7% | 1.4% |
| Jun 2026 | 42.5% | 33% | 17.5% | 3.8% | 1.7% | 1.4% |
| Jul 2026 | 42.1% | 32.8% | 17.8% | 3.8% | 1.7% | 1.7% |
| Aug 2026 | 39.4% | 34.6% | 19.5% | 3.6% | 1.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Specsavers and Zenni comparison changed over the last 12 months?
3 findings
- Specsavers was ahead of Zenni in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among optical frames worldwide moved from 41.4% to 39.4%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Zenni’s estimated Share of Search among optical frames worldwide moved from 30% to 34.6%, and its estimated monthly branded searches moved from 1.3M to 1.6M.
How did search popularity change for optical frames worldwide in August 2026?
2 changes
In August 2026, Zenni gained estimated Share of Search among optical frames worldwide, from 32.8% to 34.6%.
In August 2026, Specsavers lost estimated Share of Search among optical frames worldwide, from 42.1% to 39.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Specsavers’ and Zenni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Specsavers
1 branded search term
- specsavers
Zenni
7 branded search terms
- eyewear zenni
- glasses zenni
- prescription glasses zenni
- zenni
- zenni eyewear
- zennioptical
- zennioptical com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.