How popular isWarby Parker in search?
In August 2026, there were an estimated 905K branded searches for Warby Parker worldwide which held steady over the last 11 months. Warby Parker holds 19.2% estimated Share of Search among optical frames worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Specsavers38.8%
Zenni34.1%
Warby Parker19.2%
Luxottica3.5%
Bailey Nelson3.1%
Essilor1.3%
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Which optical frames compete with Warby Parker?
Share of Search by month for Specsavers, Zenni, Warby Parker, Luxottica, Bailey Nelson. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | Zenni | Warby Parker | Luxottica | Bailey Nelson | Essilor |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 29.5% | 20.4% | 4.5% | 3.3% | 1.6% |
| Nov 2025 | 41.2% | 28.2% | 20.7% | 4.5% | 4.1% | 1.4% |
| Dec 2025 | 36.3% | 30.1% | 22.9% | 4.9% | 4.4% | 1.5% |
| Jan 2026 | 41.6% | 29.1% | 20.8% | 3.7% | 3.4% | 1.4% |
| Feb 2026 | 40.6% | 29.9% | 20.5% | 4.5% | 3.3% | 1.3% |
| Mar 2026 | 38.6% | 32.5% | 20% | 4.2% | 3.1% | 1.6% |
| Apr 2026 | 39.1% | 32% | 19.8% | 4.3% | 3.2% | 1.6% |
| May 2026 | 41.5% | 32.9% | 17.1% | 3.7% | 3.4% | 1.4% |
| Jun 2026 | 41.8% | 32.5% | 17.2% | 3.8% | 3.4% | 1.4% |
| Jul 2026 | 41.4% | 32.3% | 17.5% | 3.7% | 3.3% | 1.7% |
| Aug 2026 | 38.8% | 34.1% | 19.2% | 3.5% | 3.1% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.8% | 1.8M | 0% | -2.6 points | |
| 2, held 2nd | 34.1% | 1.6M | +12.7% | +1.8 points | |
| 3, held 3rd | 19.2% | 905K | +16.8% | +1.7 points | |
| 4, held 4th | 3.5% | 165K | 0% | -0.2 points | |
| 5, held 5th | 3.1% | 148K | 0% | -0.2 points | |
| 6, held 6th | 1.3% | 60.5K | -18.2% | -0.4 points |
38.8%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -2.6 points.
2.
Zenni34.1%
Held 2nd. 1.6M estimated branded searches, +12.7% vs prior month. Share +1.8 points.
19.2%
Held 3rd. 905K estimated branded searches, +16.8% vs prior month. Share +1.7 points.
3.5%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.1%
Held 5th. 148K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Essilor1.3%
Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
Compare search popularity between Warby Parker and its closest rivals
How has branded search demand for Warby Parker changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Warby Parker worldwide held steady, from 918K to 905K.
- Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among optical frames worldwide decreased from 20.4% to 19.2%.
- Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among optical frames worldwide peaked at 22.9% in December 2025 and was lowest at 17.1% in May 2026.
How did search popularity change for optical frames worldwide in August 2026?
5 changes
In August 2026, Zenni gained estimated Share of Search among optical frames worldwide, from 32.3% to 34.1%.
In August 2026, Warby Parker gained estimated Share of Search among optical frames worldwide, from 17.5% to 19.2%.
In August 2026, Specsavers lost estimated Share of Search among optical frames worldwide, from 41.4% to 38.8%.
Estimated monthly branded searches for Essilor worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
Estimated monthly branded searches for Luxottica worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Where does Warby Parker compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Optical frames | 3rd of 6 | 19.2% | Shown above |
| Prescription eyewear brands | 3rd of 5 | 24.2% | Show ranking |
| Blue light glasses | 2nd of 6 | 35.2% | Show ranking |
How is Warby Parker measured?
Brandwave collects information about searches that people make online using Warby Parker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- eyewear warby parker
- glasses warby parker
- prescription glasses warby parker
- warby parker
- warby parker eyewear
- warby parker optical
- warbyparker
- warbyparker com
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Is Warby Parker your brand?
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