Swannies vs Warby Parker:Which is more popular by branded search?
In August 2026, Warby Parker had more branded searches than Swannies among blue light glasses worldwide. Warby Parker was estimated to have 905K branded searches compared to Swannies’ 70, and held a 35.2% Share of Search versus Swannies’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Swannies or Warby Parker?
Compare the blue light glasses shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Warby Parker, Swannies. The figures are in the table below the chart.
View monthly share of search table
| Month | Zenni | Warby Parker | Felix Gray | Gunnar | Swannies | Ocushield |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 40.2% | 0.43% | 1.2% | <0.01% | — |
| Nov 2025 | 56.4% | 41.6% | 0.82% | 1.2% | <0.01% | — |
| Dec 2025 | 55.8% | 42.4% | 0.54% | 1.2% | <0.01% | — |
| Jan 2026 | 57.4% | 41.1% | 0.36% | 1.2% | <0.01% | — |
| Feb 2026 | 58.2% | 39.9% | 0.43% | 1.4% | <0.01% | — |
| Mar 2026 | 60.9% | 37.4% | 0.39% | 1.3% | <0.01% | — |
| Apr 2026 | 60.7% | 37.6% | 0.6% | 1.1% | <0.01% | — |
| May 2026 | 64.4% | 33.6% | 0.8% | 1.2% | <0.01% | — |
| Jun 2026 | 64.2% | 34.1% | 0.55% | 1.2% | <0.01% | — |
| Jul 2026 | 63.7% | 34.6% | 0.54% | 1.2% | <0.01% | — |
| Aug 2026 | 62.5% | 35.2% | 1.3% | 1.1% | <0.01% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Swannies and Warby Parker comparison changed over the last 12 months?
3 findings
- Warby Parker was ahead of Swannies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Swannies’ estimated Share of Search among blue light glasses worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among blue light glasses worldwide moved from 40.2% to 35.2%, and its estimated monthly branded searches moved from 918K to 905K.
How did search popularity change for blue light glasses worldwide in August 2026?
2 changes
In August 2026, Warby Parker gained estimated Share of Search among blue light glasses worldwide, from 34.6% to 35.2%.
Estimated monthly branded searches for Swannies worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Swannies’ and Warby Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swannies
1 branded search term
- swannies glasses
Warby Parker
8 branded search terms
- eyewear warby parker
- glasses warby parker
- prescription glasses warby parker
- warby parker
- warby parker eyewear
- warby parker optical
- warbyparker
- warbyparker com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.