Brandwave

How popular isWarby Parker in search?

In August 2026, there were an estimated 905K branded searches for Warby Parker worldwide which held steady over the last 11 months. Warby Parker holds 35.2% estimated Share of Search among blue light glasses worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zenni62.5%
  2. Warby Parker35.2%
  3. Felix Gray1.3%
  4. Gunnar1.1%
  5. Swannies<0.01%
  6. Ocushield—
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Which blue light glasses compete with Warby Parker?

Warby Parker against blue light glasses worldwide, by month

Share of Search by month for Zenni, Warby Parker. The figures are in the table below the chart.

View monthly share of search table
MonthZenniWarby ParkerFelix GrayGunnarSwanniesOcushield
Oct 202558.2%40.2%0.43%1.2%<0.01%—
Nov 202556.4%41.6%0.82%1.2%<0.01%—
Dec 202555.8%42.4%0.54%1.2%<0.01%—
Jan 202657.4%41.1%0.36%1.2%<0.01%—
Feb 202658.2%39.9%0.43%1.4%<0.01%—
Mar 202660.9%37.4%0.39%1.3%<0.01%—
Apr 202660.7%37.6%0.6%1.1%<0.01%—
May 202664.4%33.6%0.8%1.2%<0.01%—
Jun 202664.2%34.1%0.55%1.2%<0.01%—
Jul 202663.7%34.6%0.54%1.2%<0.01%—
Aug 202662.5%35.2%1.3%1.1%<0.01%—
Sep 2026——————

  1. 1.Zenni

    62.5%

    Held 1st. 1.6M estimated branded searches, +12.7% vs prior month. Share -1.2 points.

  2. 2.Warby Parker

    35.2%

    Held 2nd. 905K estimated branded searches, +16.8% vs prior month. Share +0.6 points.

  3. 3.Felix Gray

    1.3%

    Moved from 4th to 3rd. 33.1K estimated branded searches, +173.6% vs prior month. Share +0.7 points.

  4. 4.Gunnar

    1.1%

    Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Swannies

    <0.01%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

  6. —.Ocushield

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Warby Parker and its closest rivals

How has branded search demand for Warby Parker changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Warby Parker worldwide held steady, from 918K to 905K.
  • Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among blue light glasses worldwide decreased from 40.2% to 35.2%.
  • Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among blue light glasses worldwide peaked at 42.4% in December 2025 and was lowest at 33.6% in May 2026.

How did search popularity change for blue light glasses worldwide in August 2026?

  1. In August 2026, Felix Gray overtook Gunnar to rank 3rd among blue light glasses worldwide, at 1.3%.

  2. In August 2026, Warby Parker gained estimated Share of Search among blue light glasses worldwide, from 34.6% to 35.2%.

  3. In August 2026, Zenni lost estimated Share of Search among blue light glasses worldwide, from 63.7% to 62.5%.

  4. Estimated monthly branded searches for Swannies worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

Where does Warby Parker compete?

Warby Parker is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Optical frames3rd of 619.5%Show ranking
Prescription eyewear brands3rd of 524.2%Show ranking
Blue light glasses2nd of 635.2%Shown above

How is Warby Parker measured?

Brandwave collects information about searches that people make online using Warby Parker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • eyewear warby parker
  • glasses warby parker
  • prescription glasses warby parker
  • warby parker
  • warby parker eyewear
  • warby parker optical
  • warbyparker
  • warbyparker com

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How the Brand Demand Index is measured

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