Brandwave

ThinOptics vs Warby Parker:Which is searched more?

In September 2026, Warby Parker had more branded searches than ThinOptics among reading glasses worldwide. Warby Parker had about 673,000 branded searches, while ThinOptics had 6,600. Warby Parker made up 55.2% of all reading glass searches we track, and ThinOptics accounted for 0.54%. These are worldwide searches for English-language branded terms.

Share of searches among reading glasses worldwide in September 2026Is ThinOptics or Warby Parker more popular in search?
ThinOptics0.54%6.6K searches
vs
Warby Parker55.2%673K searches

Follow ThinOptics vs Warby Parker and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is ThinOptics or Warby Parker more popular in search?

Compare the reading glasses people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ThinOptics and Warby Parker among reading glasses worldwide, by month

Share of searches by month for Warby Parker, ThinOptics. The figures are in the table below the chart.

View monthly share of searches table
MonthWarby ParkerClicLOOK OPTICPeepersFoster GrantIzipiziThinOpticsReaders.comEyebobs
Oct 202560.5%33.1%2.4%1.1%1.3%0.73%0.6%0.21%0.07%
Nov 202560.6%33.1%2.4%1.1%1.1%0.73%0.6%0.21%0.07%
Dec 202564.4%28.8%2.6%1.2%1.2%0.77%0.77%0.23%0.08%
Jan 202668.5%25.2%2.3%1.3%1%0.83%0.56%0.25%0.07%
Feb 202668.3%25%2.2%1.5%1.2%0.82%0.55%0.3%0.08%
Mar 202663.7%28.5%2.6%2.1%1.4%0.94%0.51%0.22%0.12%
Apr 202664%28.6%2.1%2.1%1.4%0.94%0.42%0.23%0.12%
May 202658.4%31.9%2.9%2.9%1.9%1%0.47%0.25%0.21%
Jun 202658.4%31.9%2.4%3.5%1.9%0.86%0.57%0.25%0.14%
Jul 202658%31.7%2.9%3.5%1.9%1%0.57%0.25%0.11%
Aug 202663.5%28.4%2.6%2.6%1.4%0.76%0.51%0.22%0.1%
Sep 202655.2%36.9%2.7%2.2%1.2%0.81%0.54%0.24%0.2%

How has the ThinOptics and Warby Parker comparison changed over the last 12 months?

3 findings
  • Warby Parker was ahead of ThinOptics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ThinOptics’ share of searches among reading glasses worldwide moved from 0.6% to 0.54%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Warby Parker’s share of searches among reading glasses worldwide moved from 60.5% to 55.2%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for reading glasses worldwide in September 2026?

2 changes
  1. In September 2026, Warby Parker lost share of searches among reading glasses worldwide, from 63.5% to 55.2%.

  2. Estimated monthly branded searches for ThinOptics worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ThinOptics’ and Warby Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ThinOptics

1 branded search term

  • thin optics

Warby Parker

1 branded search term

  • warby parker

How the Brand Demand Index is measured

Other head-to-heads among reading glasses

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.