Brandwave

How popular isWarby Parker?

In September 2026, people searched for Warby Parker by name about 734,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 55.2% of all global reading glass searches, placing Warby Parker first out of nine glasses. When we asked both ChatGPT and Google AI Overviews about reading glasses, Warby Parker appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Warby Parker is the most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Warby ParkerShare of searches 55.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. ClicShare of searches 36.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. LOOK OPTICShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. PeepersShare of searches 2.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Foster GrantShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top reading glasses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Warby Parker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Warby Parker is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peepers1st
  2. Foster Grant2nd
  3. LOOK OPTIC3rd
  4. Readers.com3rd
  5. Warby Parker5th
  6. ThinOptics6th
  7. Clic–
  8. Izipizi–
  9. Eyebobs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peepers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LOOK OPTIC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foster Grant3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Readers.com3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warby Parker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ThinOptics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Izipizi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eyebobs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reading glasses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which reading glasses compete with Warby Parker?

Warby Parker against reading glasses worldwide, by month

Share of searches by month for Warby Parker, Clic, LOOK OPTIC, Peepers. The figures are in the table below the chart.

View monthly share of searches table
MonthWarby ParkerClicLOOK OPTICPeepersFoster GrantIzipiziThinOpticsReaders.comEyebobs
Oct 202560.5%33.1%2.4%1.1%1.3%0.73%0.6%0.21%0.07%
Nov 202560.6%33.1%2.4%1.1%1.1%0.73%0.6%0.21%0.07%
Dec 202564.4%28.8%2.6%1.2%1.2%0.77%0.77%0.23%0.08%
Jan 202668.5%25.2%2.3%1.3%1%0.83%0.56%0.25%0.07%
Feb 202668.3%25%2.2%1.5%1.2%0.82%0.55%0.3%0.08%
Mar 202663.7%28.5%2.6%2.1%1.4%0.94%0.51%0.22%0.12%
Apr 202664%28.6%2.1%2.1%1.4%0.94%0.42%0.23%0.12%
May 202658.4%31.9%2.9%2.9%1.9%1%0.47%0.25%0.21%
Jun 202658.4%31.9%2.4%3.5%1.9%0.86%0.57%0.25%0.14%
Jul 202658%31.7%2.9%3.5%1.9%1%0.57%0.25%0.11%
Aug 202663.5%28.4%2.6%2.6%1.4%0.76%0.51%0.22%0.1%
Sep 202655.2%36.9%2.7%2.2%1.2%0.81%0.54%0.24%0.2%

  1. 1.Warby Parker

    55.2%

    Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -8.3 points.

  2. 2.Clic

    36.9%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +8.5 points.

  3. 3.LOOK OPTIC

    2.7%

    Moved from 4th to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Peepers

    2.2%

    Moved from 3rd to 4th. 27.4K estimated branded searches, -18% vs prior month. Share -0.3 points.

  5. 5.Foster Grant

    1.2%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Izipizi

    0.81%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.ThinOptics

    0.54%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Readers.com

    0.24%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Eyebobs

    0.2%

    Held 9th. 2.4K estimated branded searches, +84.6% vs prior month. Share +0.1 points.

Compare popularity between Warby Parker and its closest rivals

Every comparison with Warby Parker

15 comparisons

How has branded search demand for Warby Parker changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Warby Parker worldwide fell from 899K to 734K.
  • Across the 12 months ending September 2026, Warby Parker’s share of searches among reading glasses worldwide decreased from 60.5% to 55.2%.
  • Across the 12 months ending September 2026, Warby Parker’s share of searches among reading glasses worldwide peaked at 68.5% in January 2026 and was lowest at 55.2% in September 2026.

How did search popularity change for reading glasses worldwide in September 2026?

6 changes

  1. In September 2026, Clic gained share of searches among reading glasses worldwide, from 28.4% to 36.9%.

  2. In September 2026, Warby Parker lost share of searches among reading glasses worldwide, from 63.5% to 55.2%.

  3. Peepers’ share of searches among reading glasses worldwide has lost ground for 3 months in a row, from 3.5% to 2.2% in September 2026.

  4. Foster Grant’s share of searches among reading glasses worldwide has lost ground for 3 months in a row, from 1.9% to 1.2% in September 2026.

  5. In September 2026, LOOK OPTIC rose from 4th to 3rd among reading glasses worldwide.

  6. Estimated monthly branded searches for Eyebobs worldwide rose 140% over 12 measured months, from 1K to 2.4K in September 2026.

How are Warby Parker’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Warby Parker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eyewear warby parker
  • glasses warby parker
  • warby parker
  • warby parker eyewear
  • warby parker optical
  • warbyparker

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How the Brand Demand Index is measured

Where does Warby Parker compete?

Warby Parker is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Prescription eyewear brands4th of 812.4%Show ranking
Optical frames6th of 6<0.01%Show ranking
Reading glasses1st of 955.2%Shown above
Blue light glasses6th of 60.04%Show ranking
Creator with pink hair and a pink jacket

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