Brandwave

LOOK OPTIC vs Warby Parker:Which is more popular?

In September 2026, Warby Parker had more branded searches than LOOK OPTIC among reading glasses worldwide. Warby Parker had about 673,000 branded searches, while LOOK OPTIC had 33,100. Warby Parker made up 55.2% of all reading glass searches we track, and LOOK OPTIC accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about reading glasses, LOOK OPTIC appeared in three of the five answers and Warby Parker in two. LOOK OPTIC was mentioned before Warby Parker in two out of three answers that named either.

Among reading glasses worldwide in September 2026

Who do people search for more?

Warby Parker, about 20 searches for every 1 for LOOK OPTIC

Warby Parker 673K searchesLOOK OPTIC 33.1K searches

Who does AI mention more?

LOOK OPTIC, mentioned in 3 of 5 answers, Warby Parker in 2

LOOK OPTIC in 3 of 5Warby Parker in 2 of 5

Who does AI recommend more?

LOOK OPTIC, named ahead of Warby Parker in 2 of 3 answers

LOOK OPTIC first in 2Warby Parker first in 1

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Top reading glasses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LOOK OPTIC was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Warby Parker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LOOK OPTIC was listed before Warby Parker in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peepers1st
  2. Foster Grant2nd
  3. LOOK OPTIC3rd
  4. Readers.com3rd
  5. Warby Parker5th
  6. ThinOptics6th
  7. Clic–
  8. Izipizi–
  9. Eyebobs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peepers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LOOK OPTIC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foster Grant3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Readers.com3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warby Parker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ThinOptics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Izipizi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eyebobs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reading glasses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is LOOK OPTIC or Warby Parker more popular in search?

This chart shows how often people search Google for LOOK OPTIC and Warby Parker by name. Each line represents a brand's share of searches for all nine reading glasses we track, month by month, from English-language searches worldwide.

LOOK OPTIC and Warby Parker among reading glasses worldwide, by month

Share of searches by month for Warby Parker, LOOK OPTIC. The figures are in the table below the chart.

View monthly share of searches table
MonthWarby ParkerClicLOOK OPTICPeepersFoster GrantIzipiziThinOpticsReaders.comEyebobs
Oct 202560.5%33.1%2.4%1.1%1.3%0.73%0.6%0.21%0.07%
Nov 202560.6%33.1%2.4%1.1%1.1%0.73%0.6%0.21%0.07%
Dec 202564.4%28.8%2.6%1.2%1.2%0.77%0.77%0.23%0.08%
Jan 202668.5%25.2%2.3%1.3%1%0.83%0.56%0.25%0.07%
Feb 202668.3%25%2.2%1.5%1.2%0.82%0.55%0.3%0.08%
Mar 202663.7%28.5%2.6%2.1%1.4%0.94%0.51%0.22%0.12%
Apr 202664%28.6%2.1%2.1%1.4%0.94%0.42%0.23%0.12%
May 202658.4%31.9%2.9%2.9%1.9%1%0.47%0.25%0.21%
Jun 202658.4%31.9%2.4%3.5%1.9%0.86%0.57%0.25%0.14%
Jul 202658%31.7%2.9%3.5%1.9%1%0.57%0.25%0.11%
Aug 202663.5%28.4%2.6%2.6%1.4%0.76%0.51%0.22%0.1%
Sep 202655.2%36.9%2.7%2.2%1.2%0.81%0.54%0.24%0.2%

How has the LOOK OPTIC and Warby Parker comparison changed over the last 12 months?

3 findings
  • Warby Parker was ahead of LOOK OPTIC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LOOK OPTIC’s share of searches among reading glasses worldwide moved from 2.4% to 2.7%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Warby Parker’s share of searches among reading glasses worldwide moved from 60.5% to 55.2%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for reading glasses worldwide in September 2026?

2 changes

  1. In September 2026, Warby Parker lost share of searches among reading glasses worldwide, from 63.5% to 55.2%.

  2. In September 2026, LOOK OPTIC rose from 4th to 3rd among reading glasses worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LOOK OPTIC’s and Warby Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LOOK OPTIC

1 branded search term

  • look optic

Warby Parker

1 branded search term

  • warby parker

How the Brand Demand Index is measured

Other head-to-heads among reading glasses

Creator with pink hair and a pink jacket

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