Gunnar vs Swannies:Which is more popular by branded search?
In August 2026, Gunnar had more branded searches than Swannies among blue light glasses worldwide. Gunnar was estimated to have 27.1K branded searches compared to Swannies’ 70, and held a 1.1% Share of Search versus Swannies’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gunnar or Swannies?
Compare the blue light glasses shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gunnar, Swannies. The figures are in the table below the chart.
View monthly share of search table
| Month | Zenni | Warby Parker | Felix Gray | Gunnar | Swannies | Ocushield |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 40.2% | 0.43% | 1.2% | <0.01% | — |
| Nov 2025 | 56.4% | 41.6% | 0.82% | 1.2% | <0.01% | — |
| Dec 2025 | 55.8% | 42.4% | 0.54% | 1.2% | <0.01% | — |
| Jan 2026 | 57.4% | 41.1% | 0.36% | 1.2% | <0.01% | — |
| Feb 2026 | 58.2% | 39.9% | 0.43% | 1.4% | <0.01% | — |
| Mar 2026 | 60.9% | 37.4% | 0.39% | 1.3% | <0.01% | — |
| Apr 2026 | 60.7% | 37.6% | 0.6% | 1.1% | <0.01% | — |
| May 2026 | 64.4% | 33.6% | 0.8% | 1.2% | <0.01% | — |
| Jun 2026 | 64.2% | 34.1% | 0.55% | 1.2% | <0.01% | — |
| Jul 2026 | 63.7% | 34.6% | 0.54% | 1.2% | <0.01% | — |
| Aug 2026 | 62.5% | 35.2% | 1.3% | 1.1% | <0.01% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Gunnar and Swannies comparison changed over the last 12 months?
3 findings
- Gunnar was ahead of Swannies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gunnar’s estimated Share of Search among blue light glasses worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Swannies’ estimated Share of Search among blue light glasses worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for blue light glasses worldwide in August 2026?
2 changes
In August 2026, Felix Gray overtook Gunnar to rank 3rd among blue light glasses worldwide, at 1.3%.
Estimated monthly branded searches for Swannies worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gunnar’s and Swannies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.