Essilor vs Zenni:Which is searched more?
In August 2026, Zenni had more branded searches than Essilor among optical frames worldwide. Zenni was estimated to have 1.6M branded searches compared to Essilor’s 60.5K, and held a 34.1% Share of Search versus Essilor’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Essilor or Zenni?
Compare the optical frames people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zenni, Essilor. The figures are in the table below the chart.
View monthly share of search table
| Month | Zenni | Essilor |
|---|---|---|
| Oct 2025 | 29.5% | 1.6% |
| Nov 2025 | 28.2% | 1.4% |
| Dec 2025 | 30.1% | 1.5% |
| Jan 2026 | 29.1% | 1.4% |
| Feb 2026 | 29.9% | 1.3% |
| Mar 2026 | 32.5% | 1.6% |
| Apr 2026 | 32% | 1.6% |
| May 2026 | 32.9% | 1.4% |
| Jun 2026 | 32.5% | 1.4% |
| Jul 2026 | 32.3% | 1.7% |
| Aug 2026 | 34.1% | 1.3% |
| Sep 2026 | — | — |
How has the Essilor and Zenni comparison changed over the last 12 months?
3 findings
- Zenni was ahead of Essilor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Essilor’s estimated Share of Search among optical frames worldwide moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Zenni’s estimated Share of Search among optical frames worldwide moved from 29.5% to 34.1%, and its estimated monthly branded searches moved from 1.3M to 1.6M.
How did search popularity change for optical frames worldwide in August 2026?
2 changes
In August 2026, Zenni gained estimated Share of Search among optical frames worldwide, from 32.3% to 34.1%.
Estimated monthly branded searches for Essilor worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Essilor’s and Zenni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.