How popular isPOC?
In September 2026, people searched for POC by name about 42,600 times worldwide, about the same as the previous year. These searches made up 2.6% of all global ski goggle brand searches, placing POC eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about ski goggle brands, POC appeared in one of the five answers and was the fifth most recommended of the eight.
POC is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.
OakleyShare of searches 54.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
AnonShare of searches 11.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SmithShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GiroShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
POCShare of searches 2.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top ski goggle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, POC was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. POC is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Anon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dragon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- POC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bollé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ski goggle brands
5 answers
Asked ChatGPT
“Which ski goggle brand should I buy?”
Asked ChatGPT
“What are the best ski goggle brands?”
Asked ChatGPT
“What's the best ski goggle brand for low light snow?”
Searched Google, AI Overview
“best ski goggles”
Searched Google, AI Overview
“snow goggles”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which ski goggle brands compete with POC?
Share of searches by month for Oakley, Anon, Smith, Giro, Bollé, Dragon, Glade, POC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Anon | Smith | Giro | Bollé | Dragon | Glade | POC |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 9.7% | 11.9% | 5.3% | 3.5% | 5.3% | 4.2% | 2.8% |
| Nov 2025 | 57.7% | 10.3% | 15.5% | 1.7% | 3.1% | 4.6% | 4.6% | 2.5% |
| Dec 2025 | 57.6% | 8.5% | 18.9% | 1.1% | 3.8% | 3.8% | 3.8% | 2.5% |
| Jan 2026 | 57.1% | 10.8% | 16.1% | 1.2% | 4.8% | 3.9% | 3.9% | 2.1% |
| Feb 2026 | 51.3% | 9.2% | 20.5% | 1.5% | 5% | 4.1% | 5% | 3.3% |
| Mar 2026 | 51.5% | 11.9% | 11.9% | 5.3% | 5.3% | 4.3% | 6.5% | 3.5% |
| Apr 2026 | 46.1% | 11.6% | 9.4% | 14.2% | 6.1% | 5.2% | 3.2% | 4.2% |
| May 2026 | 46.7% | 8.1% | 8.1% | 22.9% | 4.2% | 4.2% | 2% | 3.7% |
| Jun 2026 | 55.3% | 7.1% | 8.4% | 15.9% | 3.9% | 4.4% | 1.7% | 3.2% |
| Jul 2026 | 54.3% | 9.6% | 9.6% | 14.5% | 3.3% | 4.3% | 1.6% | 2.9% |
| Aug 2026 | 57.1% | 11% | 9% | 11% | 3.2% | 4.7% | 1.8% | 2.2% |
| Sep 2026 | 54.9% | 11.3% | 11.3% | 9.2% | 4.1% | 4.1% | 2.6% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 21.4K | -6.6% | -2.2 points | |
| 2, held 2nd | 11.3% | 4.4K | 0% | +0.3 points | |
| 3, moved from 4th to 3rd | 11.3% | 4.4K | +22.2% | +2.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.2% | 3.6K | -18.2% | -1.7 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 4.1% | 1.6K | +23.1% | +0.9 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.1% | 1.6K | -15.8% | -0.6 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 2.6% | 1K | +38.9% | +0.8 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.6% | 1K | +13.6% | +0.4 pointsmoved from 7th to 8th |
1.
Oakley54.9%
Held 1st. 21.4K estimated branded searches, -6.6% vs prior month. Share -2.2 points.
2.
Anon11.3%
Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Smith11.3%
Moved from 4th to 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.3 points.
4.
Giro9.2%
Moved from 3rd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
5.
Bollé4.1%
Moved from 6th to 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.9 points.
6.
Dragon4.1%
Moved from 5th to 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.6 points.
7.
Glade2.6%
Moved from 8th to 7th. 1K estimated branded searches, +38.9% vs prior month. Share +0.8 points.
8.
POC2.6%
Moved from 7th to 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.4 points.
Compare popularity between POC and its closest rivals
Every comparison with POC
20 comparisons
How has branded search demand for POC changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for POC worldwide held steady, from 44K to 42.6K.
- Across the 12 months ending September 2026, POC’s share of searches among ski goggle brands worldwide peaked at 4.2% in April 2026 and was lowest at 2.1% in January 2026.
How did search popularity change for ski goggle brands worldwide in September 2026?
6 changes
In September 2026, Smith overtook Giro to rank 3rd among ski goggle brands worldwide, with 11.3% of the searches.
In September 2026, Bollé overtook Dragon to rank 5th among ski goggle brands worldwide, with 4.1% of the searches.
In September 2026, Glade overtook POC to rank 7th among ski goggle brands worldwide, with 2.6% of the searches.
In September 2026, Oakley lost share of searches among ski goggle brands worldwide, from 57.1% to 54.9%.
In September 2026, Giro lost share of searches among ski goggle brands worldwide, from 11% to 9.2%.
In September 2026, Dragon lost share of searches among ski goggle brands worldwide, from 4.7% to 4.1%.
How are POC’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using POC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- poc goggles
- poc helmet
- poc mtb
- poc mtb gloves
Do you work for POC? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does POC compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bike helmet brands | 5th of 7 | 7.6% | Show ranking |
| MTB gloves brands | 8th of 8 | 0.06% | Show ranking |
| Mountain bike clothing brands | 6th of 7 | 0.43% | Show ranking |
| MTB helmet brands | 4th of 5 | 16.9% | Show ranking |
| Snow helmet brands | 3rd of 4 | 19.9% | Show ranking |
| Cycling helmet brands | 3rd of 5 | 20.9% | Show ranking |
| Ski goggle brands | 8th of 8 | 2.6% | Shown above |
Is POC your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.