Brandwave

How popular isPOC in search?

In September 2026, there were an estimated 40.5K branded searches for POC worldwide which held steady over the last 12 months. POC holds 38.8% estimated Share of Search among MTB helmet brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Giro57.8%
  2. POC38.8%
  3. Smith3.4%
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Which MTB helmet brands compete with POC?

POC against MTB helmet brands worldwide, by month

Share of Search by month for Giro, POC, Smith. The figures are in the table below the chart.

View monthly share of search table
MonthGiroPOCSmith
Oct 202561.1%36.3%2.6%
Nov 202559.1%38.2%2.8%
Dec 202564%34%2%
Jan 202663.4%34.6%2%
Feb 202654.9%43%2.1%
Mar 202658.1%39%2.8%
Apr 202659.5%37.7%2.7%
May 202659.5%37.2%3.3%
Jun 202659.2%37.5%3.3%
Jul 202679%19.3%1.7%
Aug 202669.3%28.6%2.1%
Sep 202657.8%38.8%3.4%

  1. 1.Giro

    57.8%

    Held 1st. 60.3K estimated branded searches, -49.8% vs prior month. Share -11.6 points.

  2. 2.POC

    38.8%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +10.2 points.

  3. 3.Smith

    3.4%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +1.4 points.

Compare search popularity between POC and its closest rivals

Every comparison with POC

How has branded search demand for POC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for POC worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, POC’s estimated Share of Search among MTB helmet brands worldwide increased from 36.3% to 38.8%.
  • Across the 12 months ending September 2026, POC’s estimated Share of Search among MTB helmet brands worldwide peaked at 43% in February 2026 and was lowest at 19.3% in July 2026.

How did search popularity change for MTB helmet brands worldwide in September 2026?

  1. In September 2026, POC gained estimated Share of Search among MTB helmet brands worldwide, from 28.6% to 38.8%.

  2. In September 2026, Smith gained estimated Share of Search among MTB helmet brands worldwide, from 2.1% to 3.4%.

  3. In September 2026, Giro lost estimated Share of Search among MTB helmet brands worldwide, from 69.3% to 57.8%.

Where does POC compete?

POC is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MTB gloves brands4th of 66.3%Show ranking
Bike helmet brands5th of 57.1%Show ranking
Cycling helmet brands3rd of 323.2%Show ranking
MTB helmet brands2nd of 338.8%Shown above
Snow helmet brands2nd of 339.9%Show ranking

How is POC measured?

Brandwave collects information about searches that people make online using POC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • poc helmet

Do you work for POC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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