Brandwave

Fox Racing vs POC:Which is more popular?

In September 2026, Fox Racing had more branded searches than POC among MTB gloves brands worldwide. Fox Racing had about 24,700 branded searches, while POC had 260. Fox Racing made up 6% of all MTB gloves brand searches we track, and POC accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about MTB gloves brands, Fox Racing appeared in three of the five answers and POC in two. Fox Racing was mentioned before POC in every answer that named either.

Among MTB gloves brands worldwide in September 2026

Who do people search for more?

Fox Racing, about 95 searches for every 1 for POC

Fox Racing 24.7K searchesPOC 260 searches

Who does AI mention more?

Fox Racing, mentioned in 3 of 5 answers, POC in 2

Fox Racing in 3 of 5POC in 2 of 5

Who does AI recommend more?

Fox Racing, named ahead of POC in 3 of 3 answers

Fox Racing first in 3POC never first

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Top MTB gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. POC was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fox Racing was listed before POC in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. 100%2nd
  3. Giro3rd
  4. Troy Lee Designs4th
  5. Dakine5th
  6. POC6th
  7. Endura7th
  8. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 100%4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox Racing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • POC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dakine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fox Racing or POC more popular in search?

This chart shows how often people search Google for Fox Racing and POC by name. Each line represents a brand's share of searches for all eight MTB gloves brands we track, month by month, from English-language searches worldwide.

Fox Racing and POC among MTB gloves brands worldwide, by month

Share of searches by month for Fox Racing, POC. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedTroy Lee DesignsDakineGiroEnduraFox Racing100%POC
Oct 202542.8%15.7%12.8%10.5%10.5%7.5%0.19%0.07%
Nov 202539.3%14.4%14.4%14.4%9.6%7.6%0.24%0.08%
Dec 202535.4%13%15.8%19.4%8.7%7.3%0.23%0.07%
Jan 202634.1%12.5%18.7%18.7%10.2%5.7%0.15%0.04%
Feb 202637.3%16.7%16.7%13.7%9.1%6.2%0.13%0.05%
Mar 202643.8%16.1%13.2%10.8%8.8%7.1%0.13%0.05%
Apr 202649.8%12.2%10%10.1%8.2%9.5%0.12%0.06%
May 202648.8%12%9.8%9.8%8%11.4%0.14%0.06%
Jun 202645.5%13.7%11.2%9.2%7.5%12.7%0.13%0.07%
Jul 202648%14.4%11.8%9.7%7.9%8%0.14%0.06%
Aug 202644.9%16.5%13.5%11.1%7.4%6.4%0.13%0.06%
Sep 202649%14.7%12.1%9.9%8.1%6%0.14%0.06%

How has the Fox Racing and POC comparison changed over the last 12 months?

3 findings
  • Fox Racing was ahead of POC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands worldwide moved from 7.5% to 6%, and its estimated monthly branded searches moved from 28.8K to 24.7K.
  • Across the 12 months ending September 2026, POC’s share of searches among MTB gloves brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches held steady at 260.

How did search popularity change for MTB gloves brands worldwide in September 2026?

1 change

  1. Fox Racing’s share of searches among MTB gloves brands worldwide has lost ground for 3 months in a row, from 12.7% to 6% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fox Racing’s and POC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fox Racing

2 branded search terms

  • fox gloves
  • fox mtb gloves

POC

1 branded search term

  • poc mtb gloves

How the Brand Demand Index is measured

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