Giro vs Troy Lee Designs:Which is more popular?
In September 2026, Troy Lee Designs had more branded searches than Giro among MTB gloves brands worldwide. Troy Lee Designs had about 60,500 branded searches, while Giro had 40,700. Troy Lee Designs made up 14.7% of all MTB gloves brand searches we track, and Giro accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about MTB gloves brands, Giro appeared in four of the five answers and Troy Lee Designs in three. Troy Lee Designs was mentioned before Giro in three out of four answers.
Who do people search for more?
Troy Lee Designs, about 49% more searches than Giro
Who does AI mention more?
Giro, mentioned in 4 of 5 answers, Troy Lee Designs in 3
Who does AI recommend more?
Troy Lee Designs, named ahead of Giro in 3 of 4 answers
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Top MTB gloves brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Troy Lee Designs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Troy Lee Designs was listed before Giro in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fox Racing1st
100%2nd- Giro3rd
- Troy Lee Designs4th
Dakine5th
POC6th
Endura7th
Specialized–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 100%4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fox Racing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- POC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dakine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MTB gloves brands
5 answers
Asked ChatGPT
“Which MTB gloves brand should I buy?”
Asked ChatGPT
“What are the best MTB gloves brands?”
Asked ChatGPT
“What's the best MTB gloves brand for rough trail riding?”
Searched Google, AI Overview
“best mtb gloves”
Searched Google, AI Overview
“mountain bike gloves”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Giro or Troy Lee Designs more popular in search?
This chart shows how often people search Google for Giro and Troy Lee Designs by name. Each line represents a brand's share of searches for all eight MTB gloves brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Troy Lee Designs, Giro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Troy Lee Designs | Dakine | Giro | Endura | Fox Racing | 100% | POC |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 15.7% | 12.8% | 10.5% | 10.5% | 7.5% | 0.19% | 0.07% |
| Nov 2025 | 39.3% | 14.4% | 14.4% | 14.4% | 9.6% | 7.6% | 0.24% | 0.08% |
| Dec 2025 | 35.4% | 13% | 15.8% | 19.4% | 8.7% | 7.3% | 0.23% | 0.07% |
| Jan 2026 | 34.1% | 12.5% | 18.7% | 18.7% | 10.2% | 5.7% | 0.15% | 0.04% |
| Feb 2026 | 37.3% | 16.7% | 16.7% | 13.7% | 9.1% | 6.2% | 0.13% | 0.05% |
| Mar 2026 | 43.8% | 16.1% | 13.2% | 10.8% | 8.8% | 7.1% | 0.13% | 0.05% |
| Apr 2026 | 49.8% | 12.2% | 10% | 10.1% | 8.2% | 9.5% | 0.12% | 0.06% |
| May 2026 | 48.8% | 12% | 9.8% | 9.8% | 8% | 11.4% | 0.14% | 0.06% |
| Jun 2026 | 45.5% | 13.7% | 11.2% | 9.2% | 7.5% | 12.7% | 0.13% | 0.07% |
| Jul 2026 | 48% | 14.4% | 11.8% | 9.7% | 7.9% | 8% | 0.14% | 0.06% |
| Aug 2026 | 44.9% | 16.5% | 13.5% | 11.1% | 7.4% | 6.4% | 0.13% | 0.06% |
| Sep 2026 | 49% | 14.7% | 12.1% | 9.9% | 8.1% | 6% | 0.14% | 0.06% |
How has the Giro and Troy Lee Designs comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Giro took it in November 2025, Troy Lee Designs took it in February 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB gloves brands worldwide moved from 10.5% to 9.9%, and its estimated monthly branded searches held steady at 40.7K.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB gloves brands worldwide moved from 15.7% to 14.7%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for MTB gloves brands worldwide in September 2026?
2 changes
In September 2026, Troy Lee Designs lost share of searches among MTB gloves brands worldwide, from 16.5% to 14.7%.
In September 2026, Giro lost share of searches among MTB gloves brands worldwide, from 11.1% to 9.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Giro’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Giro
2 branded search terms
- giro helmet
- giro mtb gloves
Troy Lee Designs
1 branded search term
- troy lee designs
Other head-to-heads among MTB gloves brands
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