Brandwave

How popular isGiro in search?

In August 2026, there were an estimated 201K branded searches for Giro worldwide which held steady over the last 11 months. Giro holds 19.4% estimated Share of Search among cycling shoe brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shimano35.5%
  2. Sidi35.5%
  3. Giro19.4%
  4. Fizik4.8%
  5. Bontrager3.2%
  6. Lake1.7%
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Where does Giro compete?

Giro is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cycling shoe brands3rd of 619.4%Shown below
Cycling gloves1st of 627%Show ranking
Bike helmet brands1st of 530.4%Show ranking
Kids helmets1st of 657.9%Show ranking

Which cycling shoe brands compete with Giro?

Giro against cycling shoe brands worldwide, by month

Share of Search by month for Shimano, Sidi, Giro, Fizik, Bontrager. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoSidiGiroFizikBontragerLake
Oct 202524.6%55%13.4%4%2.2%0.81%
Nov 202523.8%53.1%15.9%3.9%2.1%1.2%
Dec 202523.7%53%15.8%4.8%1.7%0.95%
Jan 202621.3%58.2%14.2%3.5%1.9%0.86%
Feb 202621.3%58.2%14.2%3.5%1.9%0.86%
Mar 202624.5%54.9%13.4%4%2.2%0.99%
Apr 202631.2%46.6%13.9%4.2%2.8%1.3%
May 202620.3%37.2%37.2%2.7%1.8%0.82%
Jun 202626.5%48.5%17.7%3.6%2.4%1.3%
Jul 202632.9%40.2%18%4.4%3%1.6%
Aug 202635.5%35.5%19.4%4.8%3.2%1.7%
Sep 2026——————

  1. 1.Shimano

    35.5%

    Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Sidi

    35.5%

    Moved from 1st to 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.7 points.

  3. 3.Giro

    19.4%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Fizik

    4.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Bontrager

    3.2%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Lake

    1.7%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Giro and its closest rivals

How has branded search demand for Giro changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Giro worldwide held steady at 201K.
  • Across the 11 months ending August 2026, Giro’s estimated Share of Search among cycling shoe brands worldwide increased from 13.4% to 19.4%.
  • Across the 11 months ending August 2026, Giro’s estimated Share of Search among cycling shoe brands worldwide peaked at 37.2% in May 2026 and was lowest at 13.4% in March 2026.

How did search popularity change for cycling shoe brands worldwide in August 2026?

  1. In August 2026, Shimano overtook Sidi to take the highest estimated Share of Search among cycling shoe brands worldwide, at 35.5%.

  2. In August 2026, Giro gained estimated Share of Search among cycling shoe brands worldwide, from 18% to 19.4%.

  3. In August 2026, Sidi lost estimated Share of Search among cycling shoe brands worldwide, from 40.2% to 35.5%.

  4. Fizik’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 2.7% to 4.8% in August 2026.

  5. Bontrager’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 1.8% to 3.2% in August 2026.

  6. Lake’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 0.82% to 1.7% in August 2026.

How is Giro measured?

Brandwave collects information about searches that people make online using Giro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • giro

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How the Brand Demand Index is measured

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