Bontrager vs Giro:Which is more popular by branded search?
In August 2026, Giro had more branded searches than Bontrager among cycling shoe brands worldwide. Giro was estimated to have 201K branded searches compared to Bontrager’s 33.1K, and held a 19.4% Share of Search versus Bontrager’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bontrager or Giro?
Compare the cycling shoe brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giro, Bontrager. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Sidi | Giro | Fizik | Bontrager | Lake |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 55% | 13.4% | 4% | 2.2% | 0.81% |
| Nov 2025 | 23.8% | 53.1% | 15.9% | 3.9% | 2.1% | 1.2% |
| Dec 2025 | 23.7% | 53% | 15.8% | 4.8% | 1.7% | 0.95% |
| Jan 2026 | 21.3% | 58.2% | 14.2% | 3.5% | 1.9% | 0.86% |
| Feb 2026 | 21.3% | 58.2% | 14.2% | 3.5% | 1.9% | 0.86% |
| Mar 2026 | 24.5% | 54.9% | 13.4% | 4% | 2.2% | 0.99% |
| Apr 2026 | 31.2% | 46.6% | 13.9% | 4.2% | 2.8% | 1.3% |
| May 2026 | 20.3% | 37.2% | 37.2% | 2.7% | 1.8% | 0.82% |
| Jun 2026 | 26.5% | 48.5% | 17.7% | 3.6% | 2.4% | 1.3% |
| Jul 2026 | 32.9% | 40.2% | 18% | 4.4% | 3% | 1.6% |
| Aug 2026 | 35.5% | 35.5% | 19.4% | 4.8% | 3.2% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bontrager and Giro comparison changed over the last 12 months?
3 findings
- Giro was ahead of Bontrager in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bontrager’s estimated Share of Search among cycling shoe brands worldwide moved from 2.2% to 3.2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Giro’s estimated Share of Search among cycling shoe brands worldwide moved from 13.4% to 19.4%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for cycling shoe brands worldwide in August 2026?
2 changes
In August 2026, Giro gained estimated Share of Search among cycling shoe brands worldwide, from 18% to 19.4%.
Bontrager’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 1.8% to 3.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bontrager’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.