Brandwave

How popular isSmith?

In September 2026, people searched for Smith by name about 81,300 times worldwide, an 8% increase from the previous year. These searches made up 1.2% of all global bike helmet brand searches, placing Smith seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about bike helmet brands, Smith appeared in all answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Smith is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. SpecializedShare of searches 37.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. KaskShare of searches 25.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BellShare of searches 13.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. GiroShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SmithShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top bike helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smith appeared in all five answers. Smith is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giro1st
  2. Specialized2nd
  3. POC3rd
  4. Smith4th
  5. Bontrager5th
  6. Bell6th
  7. Kask–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • POC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bontrager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike helmet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bike helmet brands compete with Smith?

Smith against bike helmet brands worldwide, by month

Share of searches by month for Specialized, Kask, Bell, Giro, POC, Bontrager, Smith. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedKaskBellGiroPOCBontragerSmith
Oct 202531.4%25.7%17.2%10.7%7.7%6.3%1%
Nov 202529.7%29.7%13.3%12.6%8.9%4.9%0.97%
Dec 202528%22.8%15.3%17.6%10.3%4.6%1.4%
Jan 202627.9%22.8%15.3%17.4%10.2%5.6%0.74%
Feb 202629.5%24.1%16.2%12.6%10.8%5.9%0.79%
Mar 202633%27.1%14.8%10.5%8.1%5.4%1.1%
Apr 202637%24.8%13.6%9.9%7.4%6.1%1.2%
May 202636.9%24.8%13.6%10.1%7.4%6.1%1.2%
Jun 202633.9%27.9%15.3%9.1%6.8%5.6%1.4%
Jul 202632.1%26.3%11.8%16.8%6.5%5.3%1.3%
Aug 202634.2%23%12.6%14.8%8.4%5.6%1.4%
Sep 202637.5%25.2%13.8%9.7%7.6%5.1%1.2%

  1. 1.Specialized

    37.5%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.Kask

    25.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Bell

    13.8%

    Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Giro

    9.7%

    Moved from 3rd to 4th. 52.2K estimated branded searches, -40% vs prior month. Share -5.1 points.

  5. 5.POC

    7.6%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Bontrager

    5.1%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  7. 7.Smith

    1.2%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between Smith and its closest rivals

Every comparison with Smith

14 comparisons

How has branded search demand for Smith changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smith worldwide rose from 75.3K to 81.3K.
  • Across the 12 months ending September 2026, Smith’s share of searches among bike helmet brands worldwide held steady, from 1% to 1.2%.

How did search popularity change for bike helmet brands worldwide in September 2026?

6 changes

  1. In September 2026, Bell overtook Giro to rank 3rd among bike helmet brands worldwide, with 13.8% of the searches.

  2. In September 2026, Specialized gained share of searches among bike helmet brands worldwide, from 34.2% to 37.5%.

  3. In September 2026, Kask gained share of searches among bike helmet brands worldwide, from 23% to 25.2%.

  4. In September 2026, Giro lost share of searches among bike helmet brands worldwide, from 14.8% to 9.7%.

  5. In September 2026, POC lost share of searches among bike helmet brands worldwide, from 8.4% to 7.6%.

  6. In September 2026, Bontrager lost share of searches among bike helmet brands worldwide, from 5.6% to 5.1%.

How are Smith’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Smith’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cycling sunglasses smith
  • eyewear smith
  • smith bike helmet
  • smith eyewear
  • smith mtb helmet
  • smith ski goggle
  • smith snow helmet
  • smith sports sunglasses
  • smith sunglasses
  • smithoptics

Do you work for Smith? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smith compete?

Smith is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sports sunglasses brands2nd of 63.9%Show ranking
Bike helmet brands7th of 71.2%Shown above
MTB helmet brands5th of 51.5%Show ranking
Snow helmet brands4th of 40.29%Show ranking
Ski goggle brands1st of 255%Show ranking
Creator with pink hair and a pink jacket

Is Smith your brand?

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