Julbo vs Smith:Which is more popular by branded search?
In August 2026, Julbo and Smith were level on Share of Search among sports sunglasses brands worldwide, with an estimated 73.8K versus 73.5K branded searches, at 31.4% and 31.2% estimated Share of Search. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Julbo or Smith?
Compare sunglasses brands offering eyewear for sport and outdoor activities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Julbo, Smith. The figures are in the table below the chart.
View monthly share of search table
| Month | Julbo | Smith | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 34.8% | 18.7% | 11.4% | 6.3% |
| Nov 2025 | 29.1% | 39.9% | 15.4% | 9.8% | 5.8% |
| Dec 2025 | 30.7% | 42.1% | 13.7% | 8.5% | 5.1% |
| Jan 2026 | 34.3% | 37.5% | 15.7% | 8% | 4.5% |
| Feb 2026 | 30.5% | 36.9% | 16.6% | 9.8% | 6.1% |
| Mar 2026 | 30.8% | 32.7% | 16.7% | 12.2% | 7.5% |
| Apr 2026 | 32.3% | 30.8% | 17.1% | 12.5% | 7.3% |
| May 2026 | 29.3% | 32.8% | 18.2% | 13.3% | 6.4% |
| Jun 2026 | 29.5% | 29.4% | 17.8% | 15.6% | 7.8% |
| Jul 2026 | 29.7% | 32.5% | 15.5% | 15.7% | 6.6% |
| Aug 2026 | 31.4% | 31.2% | 17% | 14.1% | 6.2% |
| Sep 2026 | — | — | — | — | — |
How has the Julbo and Smith comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Julbo took it in April 2026, Smith took it in May 2026, Julbo took it in June 2026, Smith took it in July 2026, Julbo took it in August 2026.
- Across the 11 months ending August 2026, Julbo’s estimated Share of Search among sports sunglasses brands worldwide moved from 28.8% to 31.4%, and its estimated monthly branded searches moved from 48K to 73.8K.
- Across the 11 months ending August 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide moved from 34.8% to 31.2%, and its estimated monthly branded searches moved from 58K to 73.5K.
How did search popularity change for sports sunglasses brands worldwide in August 2026?
2 changes
In August 2026, Julbo overtook Smith to take the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4%.
In August 2026, Smith lost estimated Share of Search among sports sunglasses brands worldwide, from 32.5% to 31.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Julbo’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.