How popular isJulbo in search?
In August 2026, there were an estimated 73.8K branded searches for Julbo worldwide which is up 53.8% over the last 11 months. Julbo holds 31.4% estimated Share of Search among sports sunglasses brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Julbo31.4%
Smith31.2%
Rudy Project17%
Tifosi14.1%
100%6.2%
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Which sports sunglasses brands compete with Julbo?
Share of Search by month for Julbo, Smith, Rudy Project, Tifosi, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Julbo | Smith | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 34.8% | 18.7% | 11.4% | 6.3% |
| Nov 2025 | 29.1% | 39.9% | 15.4% | 9.8% | 5.8% |
| Dec 2025 | 30.7% | 42.1% | 13.7% | 8.5% | 5.1% |
| Jan 2026 | 34.3% | 37.5% | 15.7% | 8% | 4.5% |
| Feb 2026 | 30.5% | 36.9% | 16.6% | 9.8% | 6.1% |
| Mar 2026 | 30.8% | 32.7% | 16.7% | 12.2% | 7.5% |
| Apr 2026 | 32.3% | 30.8% | 17.1% | 12.5% | 7.3% |
| May 2026 | 29.3% | 32.8% | 18.2% | 13.3% | 6.4% |
| Jun 2026 | 29.5% | 29.4% | 17.8% | 15.6% | 7.8% |
| Jul 2026 | 29.7% | 32.5% | 15.5% | 15.7% | 6.6% |
| Aug 2026 | 31.4% | 31.2% | 17% | 14.1% | 6.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.4% | 73.8K | -3.7% | +1.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.2% | 73.5K | -12.5% | -1.3 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 17% | 40K | -0.05% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14.1% | 33.2K | -17.9% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.2% | 14.6K | -14.1% | -0.4 points |
1.
Julbo31.4%
moved from 2nd to 1st · 73.8K estimated branded searches · -3.7% vs prior month · +1.7 points
2.
Smith31.2%
moved from 1st to 2nd · 73.5K estimated branded searches · -12.5% vs prior month · -1.3 points
17%
moved from 4th to 3rd · 40K estimated branded searches · -0.05% vs prior month · +1.5 points
4.
Tifosi14.1%
moved from 3rd to 4th · 33.2K estimated branded searches · -17.9% vs prior month · -1.5 points
5.
100%6.2%
held 5th · 14.6K estimated branded searches · -14.1% vs prior month · -0.4 points
Compare search popularity between Julbo and its closest rivals
How has branded search demand for Julbo changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Julbo worldwide rose from 48K to 73.8K.
- Across the 11 months ending August 2026, Julbo’s estimated Share of Search among sports sunglasses brands worldwide increased from 28.8% to 31.4%.
- Across the 11 months ending August 2026, Julbo’s estimated Share of Search among sports sunglasses brands worldwide peaked at 34.3% in January 2026 and was lowest at 28.8% in October 2025.
- Across the 11 months ending August 2026, Julbo rose from 2nd to 1st among sports sunglasses brands worldwide.
How did search popularity change for sports sunglasses brands worldwide in August 2026?
5 changes
In August 2026, Julbo overtook Smith to take the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4%.
In August 2026, Rudy Project overtook Tifosi to rank 3rd among sports sunglasses brands worldwide, at 17%.
In August 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 15.7% to 14.1%.
In August 2026, Smith lost estimated Share of Search among sports sunglasses brands worldwide, from 32.5% to 31.2%.
Estimated monthly branded searches for 100% worldwide rose 39.1% over 11 measured months, from 10.5K to 14.6K in August 2026.
How is Julbo measured?
Brandwave collects information about searches that people make online using Julbo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- eyewear julbo
- julbo
- julbo com
- julbo cycling sunglasses
- julbo sports sunglasses
- julbo sunglasses
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Is Julbo your brand?
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