How popular isJulbo in search?
In September 2026, there were an estimated 51.3K branded searches for Julbo worldwide which is up 7.1% over the last 12 months. Julbo holds 28.2% estimated Share of Search among sports sunglasses brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Smith36.3%
Julbo28.2%
Rudy Project17.4%
Tifosi13.2%
100%5%
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Which sports sunglasses brands compete with Julbo?
Share of Search by month for Smith, Julbo, Rudy Project, Tifosi, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Smith | Julbo | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 29.3% | 18.9% | 11.6% | 4.7% |
| Nov 2025 | 40.5% | 29.5% | 15.6% | 9.9% | 4.5% |
| Dec 2025 | 42.6% | 31.1% | 13.8% | 8.6% | 3.9% |
| Jan 2026 | 37.9% | 34.6% | 15.7% | 8% | 3.7% |
| Feb 2026 | 37.5% | 31% | 16.7% | 10% | 4.7% |
| Mar 2026 | 33.4% | 31.4% | 17% | 12.4% | 5.8% |
| Apr 2026 | 31.3% | 32.9% | 17.2% | 12.7% | 5.9% |
| May 2026 | 33.3% | 29.7% | 18.3% | 13.5% | 5.2% |
| Jun 2026 | 29.9% | 30% | 18% | 15.9% | 6.3% |
| Jul 2026 | 33% | 30.1% | 15.6% | 15.9% | 5.4% |
| Aug 2026 | 31.7% | 31.8% | 17.2% | 14.3% | 4.9% |
| Sep 2026 | 36.3% | 28.2% | 17.4% | 13.2% | 5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.3% | 66.1K | -9.9% | +4.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.2% | 51.3K | -30.4% | -3.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.4% | 31.6K | -20.6% | +0.1 points | |
| 4, held 4th | 13.2% | 24K | -27.7% | -1.2 points | |
| 5, held 5th | 5% | 9.1K | -19.5% | +0.1 points |
1.
Smith36.3%
Moved from 2nd to 1st. 66.1K estimated branded searches, -9.9% vs prior month. Share +4.6 points.
2.
Julbo28.2%
Moved from 1st to 2nd. 51.3K estimated branded searches, -30.4% vs prior month. Share -3.7 points.
17.4%
Held 3rd. 31.6K estimated branded searches, -20.6% vs prior month. Share +0.1 points.
4.
Tifosi13.2%
Held 4th. 24K estimated branded searches, -27.7% vs prior month. Share -1.2 points.
5.
100%5%
Held 5th. 9.1K estimated branded searches, -19.5% vs prior month. Share +0.1 points.
Compare search popularity between Julbo and its closest rivals
Every comparison with Julbo
4 comparisons
How has branded search demand for Julbo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Julbo worldwide rose from 47.9K to 51.3K.
- Across the 12 months ending September 2026, Julbo’s estimated Share of Search among sports sunglasses brands worldwide decreased from 29.3% to 28.2%.
- Across the 12 months ending September 2026, Julbo’s estimated Share of Search among sports sunglasses brands worldwide peaked at 34.6% in January 2026 and was lowest at 28.2% in September 2026.
How did search popularity change for sports sunglasses brands worldwide in September 2026?
4 changes
In September 2026, Smith overtook Julbo to become the leader among sports sunglasses brands worldwide, with 36.3% estimated Share of Search.
In September 2026, Julbo lost estimated Share of Search among sports sunglasses brands worldwide, from 31.8% to 28.2%.
In September 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 14.3% to 13.2%.
Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.
How is Julbo measured?
Brandwave collects information about searches that people make online using Julbo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- eyewear julbo
- julbo
- julbo cycling sunglasses
- julbo sports sunglasses
- julbo sunglasses
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