How popular is100% in search?
In September 2026, there were an estimated 9.7K branded searches for 100% worldwide which is up 14.9% over the last 12 months. 100% holds 5% estimated Share of Search among sports sunglasses brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Smith36.3%
Julbo28.2%
Rudy Project17.4%
Tifosi13.2%
100%5%
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Which sports sunglasses brands compete with 100%?
Share of Search by month for Smith, Julbo, Rudy Project, Tifosi, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Smith | Julbo | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 29.3% | 18.9% | 11.6% | 4.7% |
| Nov 2025 | 40.5% | 29.5% | 15.6% | 9.9% | 4.5% |
| Dec 2025 | 42.6% | 31.1% | 13.8% | 8.6% | 3.9% |
| Jan 2026 | 37.9% | 34.6% | 15.7% | 8% | 3.7% |
| Feb 2026 | 37.5% | 31% | 16.7% | 10% | 4.7% |
| Mar 2026 | 33.4% | 31.4% | 17% | 12.4% | 5.8% |
| Apr 2026 | 31.3% | 32.9% | 17.2% | 12.7% | 5.9% |
| May 2026 | 33.3% | 29.7% | 18.3% | 13.5% | 5.2% |
| Jun 2026 | 29.9% | 30% | 18% | 15.9% | 6.3% |
| Jul 2026 | 33% | 30.1% | 15.6% | 15.9% | 5.4% |
| Aug 2026 | 31.7% | 31.8% | 17.2% | 14.3% | 4.9% |
| Sep 2026 | 36.3% | 28.2% | 17.4% | 13.2% | 5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.3% | 66.1K | -9.9% | +4.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.2% | 51.3K | -30.4% | -3.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.4% | 31.6K | -20.6% | +0.1 points | |
| 4, held 4th | 13.2% | 24K | -27.7% | -1.2 points | |
| 5, held 5th | 5% | 9.1K | -19.5% | +0.1 points |
1.
Smith36.3%
Moved from 2nd to 1st. 66.1K estimated branded searches, -9.9% vs prior month. Share +4.6 points.
2.
Julbo28.2%
Moved from 1st to 2nd. 51.3K estimated branded searches, -30.4% vs prior month. Share -3.7 points.
17.4%
Held 3rd. 31.6K estimated branded searches, -20.6% vs prior month. Share +0.1 points.
4.
Tifosi13.2%
Held 4th. 24K estimated branded searches, -27.7% vs prior month. Share -1.2 points.
5.
100%5%
Held 5th. 9.1K estimated branded searches, -19.5% vs prior month. Share +0.1 points.
Compare search popularity between 100% and its closest rivals
Every comparison with 100%
9 comparisons
How has branded search demand for 100% changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for 100% worldwide rose from 8.4K to 9.7K.
- Across the 12 months ending September 2026, 100%’s estimated Share of Search among sports sunglasses brands worldwide peaked at 6.3% in June 2026 and was lowest at 3.7% in January 2026.
How did search popularity change for sports sunglasses brands worldwide in September 2026?
4 changes
In September 2026, Smith overtook Julbo to become the leader among sports sunglasses brands worldwide, with 36.3% estimated Share of Search.
In September 2026, Julbo lost estimated Share of Search among sports sunglasses brands worldwide, from 31.8% to 28.2%.
In September 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 14.3% to 13.2%.
Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.
Where does 100% compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MTB gloves brands | 6th of 6 | 0.09% | Show ranking |
| Sports sunglasses brands | 5th of 5 | 5% | Shown above |
How is 100% measured?
Brandwave collects information about searches that people make online using 100%’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- 100 mtb gloves
- 100% cycling sunglasses
- 100% eyewear
- 100% sports sunglasses
- 100% sunglasses
- 100percent sunglasses
- sports sunglasses 100%
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Is 100% your brand?
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