100% vs Endura:Which is searched more?
In September 2026, Endura had more branded searches than 100% among MTB gloves brands worldwide. Endura was estimated to have 33.1K branded searches compared to 100%’s 590, and held a 5.1% Share of Search versus 100%’s 0.09%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 100% or Endura?
Compare the mtb gloves brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Endura, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Giro | Dakine | POC | Endura | 100% |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.5% | 11.8% | 8.5% | 7% | 7% | 0.12% |
| Nov 2025 | 62.5% | 12.6% | 10% | 8.1% | 6.7% | 0.16% |
| Dec 2025 | 56.7% | 17% | 11% | 9% | 6% | 0.16% |
| Jan 2026 | 55.6% | 15.8% | 12.9% | 8.6% | 7% | 0.1% |
| Feb 2026 | 60% | 12.2% | 11.7% | 9.6% | 6.4% | 0.09% |
| Mar 2026 | 67.9% | 10.5% | 8.6% | 7.1% | 5.8% | 0.08% |
| Apr 2026 | 72.2% | 10% | 6.3% | 6.3% | 5.2% | 0.08% |
| May 2026 | 72.6% | 9.9% | 6.2% | 6.2% | 5.1% | 0.09% |
| Jun 2026 | 71.7% | 9.6% | 7.5% | 6.1% | 5% | 0.09% |
| Jul 2026 | 62.2% | 21.7% | 6.5% | 5.3% | 4.3% | 0.08% |
| Aug 2026 | 64.3% | 16.2% | 8.2% | 6.7% | 4.5% | 0.08% |
| Sep 2026 | 71.5% | 9.3% | 7.7% | 6.3% | 5.1% | 0.09% |
How has the 100% and Endura comparison changed over the last 12 months?
3 findings
- Endura was ahead of 100% in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 100%’s estimated Share of Search among MTB gloves brands worldwide moved from 0.12% to 0.09%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, Endura’s estimated Share of Search among MTB gloves brands worldwide moved from 7% to 5.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for MTB gloves brands worldwide in September 2026?
2 changes
In September 2026, Endura gained estimated Share of Search among MTB gloves brands worldwide, from 4.5% to 5.1%.
Estimated monthly branded searches for 100% worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
Other head-to-heads among MTB gloves brands
How each brand is measured
Brandwave collects information about searches that people make online using 100%’s and Endura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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