100% vs Smith:Which is more popular by branded search?
In August 2026, Smith had more branded searches than 100% among sports sunglasses brands worldwide. Smith was estimated to have 73.5K branded searches compared to 100%’s 14.6K, and held a 31.2% Share of Search versus 100%’s 6.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, 100% or Smith?
Compare sunglasses brands offering eyewear for sport and outdoor activities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smith, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Julbo | Smith | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 34.8% | 18.7% | 11.4% | 6.3% |
| Nov 2025 | 29.1% | 39.9% | 15.4% | 9.8% | 5.8% |
| Dec 2025 | 30.7% | 42.1% | 13.7% | 8.5% | 5.1% |
| Jan 2026 | 34.3% | 37.5% | 15.7% | 8% | 4.5% |
| Feb 2026 | 30.5% | 36.9% | 16.6% | 9.8% | 6.1% |
| Mar 2026 | 30.8% | 32.7% | 16.7% | 12.2% | 7.5% |
| Apr 2026 | 32.3% | 30.8% | 17.1% | 12.5% | 7.3% |
| May 2026 | 29.3% | 32.8% | 18.2% | 13.3% | 6.4% |
| Jun 2026 | 29.5% | 29.4% | 17.8% | 15.6% | 7.8% |
| Jul 2026 | 29.7% | 32.5% | 15.5% | 15.7% | 6.6% |
| Aug 2026 | 31.4% | 31.2% | 17% | 14.1% | 6.2% |
| Sep 2026 | — | — | — | — | — |
How has the 100% and Smith comparison changed over the last 12 months?
3 findings
- Smith was ahead of 100% in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 100%’s estimated Share of Search among sports sunglasses brands worldwide moved from 6.3% to 6.2%, and its estimated monthly branded searches moved from 10.5K to 14.6K.
- Across the 11 months ending August 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide moved from 34.8% to 31.2%, and its estimated monthly branded searches moved from 58K to 73.5K.
How did search popularity change for sports sunglasses brands worldwide in August 2026?
3 changes
In August 2026, Julbo overtook Smith to take the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4%.
In August 2026, Smith lost estimated Share of Search among sports sunglasses brands worldwide, from 32.5% to 31.2%.
Estimated monthly branded searches for 100% worldwide rose 39.1% over 11 measured months, from 10.5K to 14.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using 100%’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.