How popular is100% in search?
In September 2026, there were an estimated 9.1K branded searches for 100% worldwide which is up 18% over the last 12 months. 100% holds 1.3% estimated Share of Search among MTB gloves brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Specialized72.7%
Giro8.6%
Dakine7%
POC5.7%
Endura4.7%
100%1.3%
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Which MTB gloves brands compete with 100%?
Share of Search by month for Specialized, Giro, Dakine, POC, Endura, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Giro | Dakine | POC | Endura | 100% |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.5% | 10.7% | 7.8% | 6.4% | 6.4% | 1.2% |
| Nov 2025 | 63.6% | 11.8% | 9.3% | 7.6% | 6.2% | 1.4% |
| Dec 2025 | 58.1% | 16% | 10.4% | 8.5% | 5.7% | 1.3% |
| Jan 2026 | 56.9% | 14.9% | 12.2% | 8.1% | 6.7% | 1.2% |
| Feb 2026 | 61.1% | 11.4% | 10.9% | 9% | 6% | 1.6% |
| Mar 2026 | 68.9% | 9.7% | 7.9% | 6.5% | 5.3% | 1.7% |
| Apr 2026 | 73.1% | 9.1% | 5.8% | 5.8% | 4.7% | 1.5% |
| May 2026 | 73.5% | 9% | 5.7% | 5.7% | 4.6% | 1.5% |
| Jun 2026 | 72.1% | 8.8% | 6.8% | 5.6% | 4.5% | 2.2% |
| Jul 2026 | 63.5% | 20% | 6% | 4.9% | 4% | 1.6% |
| Aug 2026 | 65.7% | 15% | 7.6% | 6.2% | 4.1% | 1.4% |
| Sep 2026 | 72.7% | 8.6% | 7% | 5.7% | 4.7% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.7% | 512K | -2.6% | +7 points | |
| 2, held 2nd | 8.6% | 60.3K | -49.8% | -6.5 points | |
| 3, held 3rd | 7% | 49.5K | -18.2% | -0.5 points | |
| 4, held 4th | 5.7% | 40.5K | -18.2% | -0.4 points | |
| 5, held 5th | 4.7% | 33.1K | 0% | +0.6 points | |
| 6, held 6th | 1.3% | 9.1K | -19.5% | -0.1 points |
72.7%
Held 1st. 512K estimated branded searches, -2.6% vs prior month. Share +7 points.
2.
Giro8.6%
Held 2nd. 60.3K estimated branded searches, -49.8% vs prior month. Share -6.5 points.
3.
Dakine7%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.
POC5.7%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
5.
Endura4.7%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.
100%1.3%
Held 6th. 9.1K estimated branded searches, -19.5% vs prior month. Share -0.1 points.
Compare search popularity between 100% and its closest rivals
Every comparison with 100%
9 comparisons
How has branded search demand for 100% changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for 100% worldwide rose from 7.7K to 9.1K.
- Across the 12 months ending September 2026, 100%’s estimated Share of Search among MTB gloves brands worldwide held steady, from 1.2% to 1.3%.
How did search popularity change for MTB gloves brands worldwide in September 2026?
5 changes
In September 2026, Specialized gained estimated Share of Search among MTB gloves brands worldwide, from 65.7% to 72.7%.
In September 2026, Endura gained estimated Share of Search among MTB gloves brands worldwide, from 4.1% to 4.7%.
In September 2026, Giro lost estimated Share of Search among MTB gloves brands worldwide, from 15% to 8.6%.
In September 2026, Dakine lost estimated Share of Search among MTB gloves brands worldwide, from 7.6% to 7%.
100%’s estimated Share of Search among MTB gloves brands worldwide has lost ground for 3 months in a row, from 2.2% to 1.3% in September 2026.
Where does 100% compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MTB gloves brands | 6th of 6 | 1.3% | Shown above |
| Sports sunglasses brands | 5th of 5 | 5% | Show ranking |
How is 100% measured?
Brandwave collects information about searches that people make online using 100%’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- 100% cycling sunglasses
- 100% eyewear
- 100% sports sunglasses
- 100% sunglasses
- 100percent sunglasses
- sports sunglasses 100%
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Is 100% your brand?
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