100% vs Castelli:Which is more popular?
In September 2026, Castelli had more branded searches than 100% among cycling gloves worldwide. Castelli had about 110,000 branded searches, while 100% had 590. Castelli made up 15.4% of all cycling glove searches we track, and 100% accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about cycling gloves, Castelli appeared in three of the five answers and 100% in one. Castelli was mentioned before 100% in every answer that named either.
Who do people search for more?
Castelli, about 186 searches for every 1 for 100%
Who does AI mention more?
Castelli, mentioned in 3 of 5 answers, 100% in 1
Who does AI recommend more?
Castelli, named ahead of 100% in 3 of 3 answers
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Top cycling gloves in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Castelli was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. 100% was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Castelli was listed before 100% in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Giro1st
Pearl Izumi2nd
Specialized3rd- Castelli4th
100%5th
Fox Racing6th
Endura7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Specialized4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pearl Izumi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Castelli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fox Racing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 100%1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling gloves
5 answers
Asked ChatGPT
“Which cycling glove brand should I buy?”
Asked ChatGPT
“What are the best cycling glove brands?”
Asked ChatGPT
“What's the best cycling glove brand for cold weather rides?”
Searched Google, AI Overview
“best cycling gloves”
Searched Google, AI Overview
“winter cycling gloves”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is 100% or Castelli more popular in search?
This chart shows how often people search Google for 100% and Castelli by name. Each line represents a brand's share of searches for all seven cycling gloves we track, month by month, from English-language searches worldwide.
Share of searches by month for Castelli, 100%. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Castelli | Fox Racing | Giro | Endura | Pearl Izumi | 100% |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 19.3% | 15.7% | 8% | 5.8% | 3.9% | 0.1% |
| Nov 2025 | 44.3% | 18.1% | 18.1% | 9.4% | 5.4% | 4.4% | 0.13% |
| Dec 2025 | 42.4% | 17.3% | 17.3% | 13.4% | 5.2% | 4.3% | 0.14% |
| Jan 2026 | 41.7% | 20.8% | 14% | 13% | 6.3% | 4.2% | 0.09% |
| Feb 2026 | 44% | 22% | 14.7% | 9.4% | 5.4% | 4.4% | 0.08% |
| Mar 2026 | 51.2% | 17.2% | 14% | 8.1% | 5.2% | 4.2% | 0.08% |
| Apr 2026 | 54.2% | 18.2% | 12.1% | 7.3% | 4.5% | 3.6% | 0.07% |
| May 2026 | 53.7% | 18% | 12% | 7.3% | 4.4% | 4.4% | 0.08% |
| Jun 2026 | 52.4% | 17.6% | 14.3% | 7% | 4.3% | 4.3% | 0.08% |
| Jul 2026 | 50.3% | 16.9% | 11.3% | 13.2% | 4.1% | 4.1% | 0.07% |
| Aug 2026 | 48.4% | 19.9% | 13.2% | 10.5% | 4% | 4% | 0.07% |
| Sep 2026 | 56.2% | 15.4% | 12.6% | 7.3% | 4.6% | 3.8% | 0.08% |
How has the 100% and Castelli comparison changed over the last 12 months?
3 findings
- Castelli was ahead of 100% in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 100%’s share of searches among cycling gloves worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, Castelli’s share of searches among cycling gloves worldwide moved from 19.3% to 15.4%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for cycling gloves worldwide in September 2026?
2 changes
In September 2026, Castelli lost share of searches among cycling gloves worldwide, from 19.9% to 15.4%.
Estimated monthly branded searches for 100% worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 100%’s and Castelli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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