Brandwave

Fox Racing vs Specialized:Which is more popular?

In September 2026, Specialized had more branded searches than Fox Racing among cycling gloves worldwide. Specialized had about 402,000 branded searches, while Fox Racing had 90,500. Specialized made up 56.2% of all cycling glove searches we track, and Fox Racing accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about cycling gloves, Specialized appeared in four of the five answers and Fox Racing in one. Specialized was mentioned before Fox Racing in every answer that named either.

Among cycling gloves worldwide in September 2026

Who do people search for more?

Specialized, about 4 searches for every 1 for Fox Racing

Specialized 402K searchesFox Racing 90.5K searches

Who does AI mention more?

Specialized, mentioned in 4 of 5 answers, Fox Racing in 1

Specialized in 4 of 5Fox Racing in 1 of 5

Who does AI recommend more?

Specialized, named ahead of Fox Racing in 4 of 4 answers

Specialized first in 4Fox Racing never first

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Top cycling gloves in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Specialized was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fox Racing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Specialized was listed before Fox Racing in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giro1st
  2. Pearl Izumi2nd
  3. Specialized3rd
  4. Castelli4th
  5. 100%5th
  6. Fox Racing6th
  7. Endura7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Specialized4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pearl Izumi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Castelli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fox Racing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 100%1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cycling gloves

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fox Racing or Specialized more popular in search?

This chart shows how often people search Google for Fox Racing and Specialized by name. Each line represents a brand's share of searches for all seven cycling gloves we track, month by month, from English-language searches worldwide.

Fox Racing and Specialized among cycling gloves worldwide, by month

Share of searches by month for Specialized, Fox Racing. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedCastelliFox RacingGiroEnduraPearl Izumi100%
Oct 202547.2%19.3%15.7%8%5.8%3.9%0.1%
Nov 202544.3%18.1%18.1%9.4%5.4%4.4%0.13%
Dec 202542.4%17.3%17.3%13.4%5.2%4.3%0.14%
Jan 202641.7%20.8%14%13%6.3%4.2%0.09%
Feb 202644%22%14.7%9.4%5.4%4.4%0.08%
Mar 202651.2%17.2%14%8.1%5.2%4.2%0.08%
Apr 202654.2%18.2%12.1%7.3%4.5%3.6%0.07%
May 202653.7%18%12%7.3%4.4%4.4%0.08%
Jun 202652.4%17.6%14.3%7%4.3%4.3%0.08%
Jul 202650.3%16.9%11.3%13.2%4.1%4.1%0.07%
Aug 202648.4%19.9%13.2%10.5%4%4%0.07%
Sep 202656.2%15.4%12.6%7.3%4.6%3.8%0.08%

How has the Fox Racing and Specialized comparison changed over the last 12 months?

3 findings
  • Specialized was ahead of Fox Racing in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among cycling gloves worldwide moved from 15.7% to 12.6%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Specialized’s share of searches among cycling gloves worldwide moved from 47.2% to 56.2%, and its estimated monthly branded searches moved from 330K to 402K.

How did search popularity change for cycling gloves worldwide in September 2026?

2 changes

  1. In September 2026, Specialized gained share of searches among cycling gloves worldwide, from 48.4% to 56.2%.

  2. In September 2026, Fox Racing lost share of searches among cycling gloves worldwide, from 13.2% to 12.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fox Racing’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fox Racing

1 branded search term

  • fox racing

Specialized

2 branded search terms

  • specialized bike
  • specialized cycling

How the Brand Demand Index is measured

Other head-to-heads among cycling gloves

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