Brandwave

How popular isSpecialized in search?

In August 2026, there were an estimated 201K branded searches for Specialized worldwide which is up 21.8% over the last 11 months. Specialized holds 27% estimated Share of Search among cycling gloves worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Giro27%
  2. Specialized27%
  3. Castelli22.2%
  4. Fox Racing14.8%
  5. Endura4.5%
  6. Pearl Izumi4.5%
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Which cycling gloves compete with Specialized?

Specialized against cycling gloves worldwide, by month

Share of Search by month for Giro, Specialized, Castelli, Fox Racing, Endura, Pearl Izumi. The figures are in the table below the chart.

View monthly share of search table
MonthGiroSpecializedCastelliFox RacingEnduraPearl Izumi
Oct 202529.6%24.3%19.9%16.2%6%4%
Nov 202528.3%23.3%19%19%5.7%4.7%
Dec 202532.6%21.9%17.9%17.9%5.4%4.4%
Jan 202632%21.5%21.5%14.4%6.4%4.3%
Feb 202632.3%21.7%21.7%14.6%5.3%4.4%
Mar 202627.9%27.9%18.7%15.3%5.6%4.6%
Apr 202625.3%30.9%20.7%13.8%5.1%4.2%
May 202657.8%17.3%11.6%7.7%2.8%2.8%
Jun 202632.4%26.5%17.8%14.5%4.4%4.4%
Jul 202629%29%19.5%13%4.8%4.8%
Aug 202627%27%22.2%14.8%4.5%4.5%
Sep 2026——————

  1. 1.Giro

    27%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.Specialized

    27%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Castelli

    22.2%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  4. 4.Fox Racing

    14.8%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +1.8 points.

  5. 5.Endura

    4.5%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Pearl Izumi

    4.5%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Specialized and its closest rivals

How has branded search demand for Specialized changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Specialized worldwide rose from 165K to 201K.
  • Across the 11 months ending August 2026, Specialized’s estimated Share of Search among cycling gloves worldwide increased from 24.3% to 27%.
  • Across the 11 months ending August 2026, Specialized’s estimated Share of Search among cycling gloves worldwide peaked at 30.9% in April 2026 and was lowest at 17.3% in May 2026.

How did search popularity change for cycling gloves worldwide in August 2026?

  1. In August 2026, Castelli gained estimated Share of Search among cycling gloves worldwide, from 19.5% to 22.2%.

  2. In August 2026, Fox Racing gained estimated Share of Search among cycling gloves worldwide, from 13% to 14.8%.

  3. In August 2026, Giro lost estimated Share of Search among cycling gloves worldwide, from 29% to 27%.

  4. In August 2026, Specialized lost estimated Share of Search among cycling gloves worldwide, from 29% to 27%.

  5. Estimated monthly branded searches for Pearl Izumi worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  6. Estimated monthly branded searches for Endura worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

Where does Specialized compete?

Specialized is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bicycle brands5th of 79.3%Show ranking
Bike saddles2nd of 611.7%Show ranking
Cycling gloves2nd of 627%Shown above
Bike helmet brands2nd of 530.4%Show ranking

How is Specialized measured?

Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • specialized bike

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How the Brand Demand Index is measured

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