Brandwave

Cycling shoe brands:Which brands are most popular in search?

Shimano and Sidi share the highest estimated Share of Search among cycling shoe brands worldwide, at 35.5% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shimano35.5%
  2. Sidi35.5%
  3. Giro19.4%
  4. Fizik4.8%
  5. Bontrager3.2%
  6. Lake1.7%

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Share of SearchLeaderboard

Compare the cycling shoe brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cycling shoe brands worldwide, by month

Share of Search by month for Shimano, Sidi, Giro, Fizik, Bontrager. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoSidiGiroFizikBontragerLake
Oct 202524.6%55%13.4%4%2.2%0.81%
Nov 202523.8%53.1%15.9%3.9%2.1%1.2%
Dec 202523.7%53%15.8%4.8%1.7%0.95%
Jan 202621.3%58.2%14.2%3.5%1.9%0.86%
Feb 202621.3%58.2%14.2%3.5%1.9%0.86%
Mar 202624.5%54.9%13.4%4%2.2%0.99%
Apr 202631.2%46.6%13.9%4.2%2.8%1.3%
May 202620.3%37.2%37.2%2.7%1.8%0.82%
Jun 202626.5%48.5%17.7%3.6%2.4%1.3%
Jul 202632.9%40.2%18%4.4%3%1.6%
Aug 202635.5%35.5%19.4%4.8%3.2%1.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Shimano

    35.5%

    Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Sidi

    35.5%

    Moved from 1st to 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.7 points.

  3. 3.Giro

    19.4%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Fizik

    4.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Bontrager

    3.2%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Lake

    1.7%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among cycling shoe brands worldwide?

Shimano and Sidi share the highest estimated Share of Search among cycling shoe brands worldwide, at 35.5% in August 2026.

Global cycling shoe brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Shimano24.6% → 35.5%35.5%Aug 202620.3%May 20262nd → 1st
Sidi55% → 35.5%58.2%Jan 202635.5%Aug 20261st → 2nd
Giro13.4% → 19.4%37.2%May 202613.4%Mar 20263rd
Fizik4% → 4.8%4.8%Aug 20262.7%May 20264th
Bontrager2.2% → 3.2%3.2%Aug 20261.7%Dec 20255th
Lake0.81% → 1.7%1.7%Aug 20260.81%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Shimano’s estimated Share of Search among cycling shoe brands worldwide increased from 24.6% to 35.5%.
  • Across the 11 months ending August 2026, Sidi’s estimated Share of Search among cycling shoe brands worldwide decreased from 55% to 35.5%.
  • Across the 11 months ending August 2026, Giro’s estimated Share of Search among cycling shoe brands worldwide increased from 13.4% to 19.4%.
  • Across the 11 months ending August 2026, Fizik’s estimated Share of Search among cycling shoe brands worldwide increased from 4% to 4.8%.
  • Across the 11 months ending August 2026, Bontrager’s estimated Share of Search among cycling shoe brands worldwide increased from 2.2% to 3.2%.
  • Across the 11 months ending August 2026, Lake’s estimated Share of Search among cycling shoe brands worldwide increased from 0.81% to 1.7%.
  • Across the 11 months ending August 2026, Shimano’s estimated Share of Search among cycling shoe brands worldwide peaked at 35.5% in August 2026 and was lowest at 20.3% in May 2026.
  • Across the 11 months ending August 2026, Sidi’s estimated Share of Search among cycling shoe brands worldwide peaked at 58.2% in January 2026 and was lowest at 35.5% in August 2026.
  • Across the 11 months ending August 2026, Giro’s estimated Share of Search among cycling shoe brands worldwide peaked at 37.2% in May 2026 and was lowest at 13.4% in March 2026.
  • Across the 11 months ending August 2026, Fizik’s estimated Share of Search among cycling shoe brands worldwide peaked at 4.8% in August 2026 and was lowest at 2.7% in May 2026.
  • Across the 11 months ending August 2026, Bontrager’s estimated Share of Search among cycling shoe brands worldwide peaked at 3.2% in August 2026 and was lowest at 1.7% in December 2025.
  • Across the 11 months ending August 2026, Shimano rose from 2nd to 1st among cycling shoe brands worldwide.
  • Across the 11 months ending August 2026, Sidi fell from 1st to 2nd among cycling shoe brands worldwide.

How did search popularity change for cycling shoe brands worldwide in August 2026?

  1. In August 2026, Shimano overtook Sidi to take the highest estimated Share of Search among cycling shoe brands worldwide, at 35.5%.

  2. In August 2026, Giro gained estimated Share of Search among cycling shoe brands worldwide, from 18% to 19.4%.

  3. In August 2026, Sidi lost estimated Share of Search among cycling shoe brands worldwide, from 40.2% to 35.5%.

  4. Fizik’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 2.7% to 4.8% in August 2026.

  5. Bontrager’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 1.8% to 3.2% in August 2026.

  6. Lake’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 0.82% to 1.7% in August 2026.

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