How popular isLake in search?
In August 2026, there were an estimated 18.1K branded searches for Lake worldwide which is up 49.6% over the last 11 months. Lake holds 1.7% estimated Share of Search among cycling shoe brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cycling shoe brands compete with Lake?
Share of Search by month for Shimano, Sidi, Giro, Fizik, Bontrager, Lake. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Sidi | Giro | Fizik | Bontrager | Lake |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 55% | 13.4% | 4% | 2.2% | 0.81% |
| Nov 2025 | 23.8% | 53.1% | 15.9% | 3.9% | 2.1% | 1.2% |
| Dec 2025 | 23.7% | 53% | 15.8% | 4.8% | 1.7% | 0.95% |
| Jan 2026 | 21.3% | 58.2% | 14.2% | 3.5% | 1.9% | 0.86% |
| Feb 2026 | 21.3% | 58.2% | 14.2% | 3.5% | 1.9% | 0.86% |
| Mar 2026 | 24.5% | 54.9% | 13.4% | 4% | 2.2% | 0.99% |
| Apr 2026 | 31.2% | 46.6% | 13.9% | 4.2% | 2.8% | 1.3% |
| May 2026 | 20.3% | 37.2% | 37.2% | 2.7% | 1.8% | 0.82% |
| Jun 2026 | 26.5% | 48.5% | 17.7% | 3.6% | 2.4% | 1.3% |
| Jul 2026 | 32.9% | 40.2% | 18% | 4.4% | 3% | 1.6% |
| Aug 2026 | 35.5% | 35.5% | 19.4% | 4.8% | 3.2% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.5% | 368K | 0% | +2.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.5% | 368K | -18.2% | -4.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.4% | 201K | 0% | +1.4 points | |
| 4, held 4th | 4.8% | 49.5K | 0% | +0.3 points | |
| 5, held 5th | 3.2% | 33.1K | 0% | +0.2 points | |
| 6, held 6th | 1.7% | 18.1K | 0% | +0.1 points |
1.
Shimano35.5%
Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +2.6 points.
2.
Sidi35.5%
Moved from 1st to 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.7 points.
3.
Giro19.4%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
Fizik4.8%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.2%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Lake1.7%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Lake and its closest rivals
How has branded search demand for Lake changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lake worldwide rose from 12.1K to 18.1K.
- Across the 11 months ending August 2026, Lake’s estimated Share of Search among cycling shoe brands worldwide increased from 0.81% to 1.7%.
How did search popularity change for cycling shoe brands worldwide in August 2026?
6 changes
In August 2026, Shimano overtook Sidi to take the highest estimated Share of Search among cycling shoe brands worldwide, at 35.5%.
In August 2026, Giro gained estimated Share of Search among cycling shoe brands worldwide, from 18% to 19.4%.
In August 2026, Sidi lost estimated Share of Search among cycling shoe brands worldwide, from 40.2% to 35.5%.
Fizik’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 2.7% to 4.8% in August 2026.
Bontrager’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 1.8% to 3.2% in August 2026.
Lake’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 0.82% to 1.7% in August 2026.
How is Lake measured?
Brandwave collects information about searches that people make online using Lake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lake cycling shoes
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Is Lake your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.