Specialized vs Vans:Which is searched more?
In September 2026, Vans had more branded searches than Specialized among MTB shoes brands worldwide. Vans was estimated to have 5.4M branded searches compared to Specialized’s 512K, and held an 84.8% Share of Search versus Specialized’s 8.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Specialized or Vans?
Compare the mtb shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vans, Specialized. The figures are in the table below the chart.
View monthly share of search table
| Month | Vans | Specialized | Shimano | Giro | Sidi |
|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 8.1% | 7% | 1.3% | 0.32% |
| Nov 2025 | 89.1% | 5.6% | 4.1% | 1% | 0.22% |
| Dec 2025 | 89.8% | 4.6% | 4.1% | 1.3% | 0.21% |
| Jan 2026 | 85.3% | 6.7% | 5.9% | 1.8% | 0.3% |
| Feb 2026 | 86% | 6.6% | 5.9% | 1.2% | 0.31% |
| Mar 2026 | 84.5% | 8.3% | 5.8% | 1.2% | 0.31% |
| Apr 2026 | 78.9% | 11.3% | 8.1% | 1.4% | 0.35% |
| May 2026 | 81.8% | 9.8% | 6.9% | 1.2% | 0.35% |
| Jun 2026 | 81.8% | 9.8% | 6.9% | 1.2% | 0.36% |
| Jul 2026 | 83.2% | 8.1% | 5.7% | 2.6% | 0.34% |
| Aug 2026 | 86.4% | 6.9% | 4.8% | 1.6% | 0.29% |
| Sep 2026 | 84.8% | 8.1% | 5.8% | 0.95% | 0.3% |
How has the Specialized and Vans comparison changed over the last 12 months?
3 findings
- Vans was ahead of Specialized in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among MTB shoes brands worldwide held steady at 8.1%, and its estimated monthly branded searches moved from 429K to 512K.
- Across the 12 months ending September 2026, Vans’ estimated Share of Search among MTB shoes brands worldwide moved from 83.3% to 84.8%, and its estimated monthly branded searches moved from 4.4M to 5.4M.
How did search popularity change for MTB shoes brands worldwide in September 2026?
2 changes
In September 2026, Specialized gained estimated Share of Search among MTB shoes brands worldwide, from 6.9% to 8.1%.
In September 2026, Vans lost estimated Share of Search among MTB shoes brands worldwide, from 86.4% to 84.8%.
Other head-to-heads among MTB shoes brands
How each brand is measured
Brandwave collects information about searches that people make online using Specialized’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Specialized
5 branded search terms
- specialized bicycle
- specialized bike
- specialized bikes rockhopper
- specialized cycling
- specialized ebike
Vans
2 branded search terms
- vans
- vans shoes
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