How popular isVans in search?
In September 2026, there were an estimated 5.4M branded searches for Vans worldwide which is up 22.2% over the last 12 months. Vans holds 18.1% estimated Share of Search among mtb Shoes brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Adidas73.6%
Vans18.1%
Specialized3.7%
Sidi2.8%
Shimano1.2%
Giro0.68%
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Which mtb Shoes brands compete with Vans?
Share of Search by month for Adidas, Vans, Specialized, Sidi. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Vans | Specialized | Sidi | Shimano | Giro |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 14.6% | 3.4% | 2.7% | 1.2% | 0.67% |
| Nov 2025 | 78.8% | 15.9% | 2.5% | 1.6% | 0.73% | 0.49% |
| Dec 2025 | 76.1% | 18.3% | 2.4% | 1.9% | 0.84% | 0.56% |
| Jan 2026 | 77% | 15.4% | 3% | 2.9% | 1.1% | 0.7% |
| Feb 2026 | 76.9% | 15.5% | 3% | 2.9% | 1.1% | 0.71% |
| Mar 2026 | 77.4% | 15.1% | 3.6% | 2.3% | 1% | 0.57% |
| Apr 2026 | 76.6% | 14.6% | 4.4% | 2.2% | 1.5% | 0.67% |
| May 2026 | 75.1% | 15.2% | 3.8% | 2.3% | 1.3% | 2.3% |
| Jun 2026 | 78.4% | 13.7% | 4% | 2.1% | 1.1% | 0.77% |
| Jul 2026 | 77.2% | 16% | 3.8% | 1.3% | 1.1% | 0.6% |
| Aug 2026 | 75.1% | 18.6% | 3.6% | 1% | 1% | 0.57% |
| Sep 2026 | 73.6% | 18.1% | 3.7% | 2.8% | 1.2% | 0.68% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.6% | 21.8M | -17.5% | -1.5 points | |
| 2, held 2nd | 18.1% | 5.4M | -18.3% | -0.6 points | |
| 3, held 3rd | 3.7% | 1.1M | -14.9% | 0 points | |
| 4, moved from 5th to 4th | 2.8% | 823K | +123.6% | +1.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.2% | 368K | 0% | +0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.68% | 201K | 0% | +0.1 points |
1.
73.6%
Held 1st. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.5 points.
2.
18.1%
Held 2nd. 5.4M estimated branded searches, -18.3% vs prior month. Share -0.6 points.
3.7%
Held 3rd. 1.1M estimated branded searches, -14.9% vs prior month. Share 0 points.
4.
Sidi2.8%
Moved from 5th to 4th. 823K estimated branded searches, +123.6% vs prior month. Share +1.7 points.
5.
Shimano1.2%
Moved from 4th to 5th. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Giro0.68%
Held 6th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Vans and its closest rivals
Every comparison with Vans
22 comparisons
- Adidas vs Vans
- ASICS vs Vans
- New Balance vs Vans
- Nike vs Vans
- Puma vs Vans
- Skechers vs Vans
- HOKA vs Vans
- Reebok vs Vans
- Specialized vs Vans
- Sidi vs Vans
- K2 vs Vans
- Honeywell vs Vans
- Burton vs Vans
- Shimano vs Vans
- RAM vs Vans
- Allbirds vs Vans
- Giro vs Vans
- Salomon vs Vans
- Nitro vs Vans
- McFarlane vs Vans
- ThirtyTwo vs Vans
- Diamond vs Vans
How has branded search demand for Vans changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vans worldwide rose from 4.4M to 5.4M.
- Across the 12 months ending September 2026, Vans’ estimated Share of Search among mtb Shoes brands worldwide increased from 14.6% to 18.1%.
- Across the 12 months ending September 2026, Vans’ estimated Share of Search among mtb Shoes brands worldwide peaked at 18.6% in August 2026 and was lowest at 13.7% in June 2026.
How did search popularity change for mtb Shoes brands worldwide in September 2026?
3 changes
In September 2026, Sidi overtook Shimano to rank 4th among mtb Shoes brands worldwide, with 2.8% estimated Share of Search.
In September 2026, Adidas lost estimated Share of Search among mtb Shoes brands worldwide, from 75.1% to 73.6%.
In September 2026, Vans lost estimated Share of Search among mtb Shoes brands worldwide, from 18.6% to 18.1%.
Where does Vans compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sneaker brands | 7th of 9 | 6.1% | Show ranking |
| Non Slip Shoes brands | 3rd of 4 | 13.5% | Show ranking |
| Mtb Shoes brands | 2nd of 6 | 18.1% | Shown above |
| Snowboard boots | 1st of 6 | 80% | Show ranking |
| Aircraft Parts brands | 1st of 5 | 87.9% | Show ranking |
How is Vans measured?
Brandwave collects information about searches that people make online using Vans’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- vans
- vans nz
- vans shoes
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Is Vans your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.