Brandwave

Giro vs Vans:Which is searched more?

Giro and Vans do not both have a measured month among MTB shoes brands worldwide yet. These are worldwide searches for English-language branded terms.

Share of Search among MTB shoes brands worldwide in September 2026Which is more popular in search, Giro or Vans?
Giro—Not measured this month
vs
Vans89.5%5.4M searches

Follow Giro vs Vans and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Giro or Vans?

Compare the mtb shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Giro and Vans among MTB shoes brands worldwide, by month

Share of Search by month for Vans, Giro. The figures are in the table below the chart.

View monthly share of search table
MonthVansShimanoSpecializedGiro
Oct 202588.3%7.4%4.3%—
Nov 202592.7%4.2%3%—
Dec 202593.2%4.3%2.5%—
Jan 202690.1%6.2%3.8%—
Feb 202690.2%6.2%3.6%—
Mar 202689.3%6.1%4.6%—
Apr 202685.1%8.7%6.2%—
May 202687.2%7.3%5.5%—
Jun 202687.2%7.3%5.5%—
Jul 202689.3%6.1%4.6%—
Aug 202691.1%5.1%3.8%—
Sep 202689.5%6.1%4.4%—

How has the Giro and Vans comparison changed over the last 12 months?

  • Across the 12 months ending September 2026, Vans’ estimated Share of Search among MTB shoes brands worldwide moved from 88.3% to 89.5%, and its estimated monthly branded searches moved from 4.4M to 5.4M.

How did search popularity change for MTB shoes brands worldwide in September 2026?

  1. In September 2026, Vans lost estimated Share of Search among MTB shoes brands worldwide, from 91.1% to 89.5%.

Other head-to-heads among MTB shoes brands

How each brand is measured

Brandwave collects information about searches that people make online using Giro’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giro

4 branded search terms

  • giro bike
  • giro bike helmet
  • giro cycling helmet
  • giro helmet

Vans

3 branded search terms

  • vans
  • vans nz
  • vans shoes

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.