KTM vs Specialized:Which is more popular?
In September 2026, KTM had more branded searches than Specialized among downhill bike brands worldwide. KTM had about 1.5 million branded searches, while Specialized had 27,100. KTM made up 67.4% of all downhill bike brand searches we track, and Specialized accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about downhill bike brands, Specialized appeared in all five answers and KTM in none.
Who do people search for more?
KTM, about 55 searches for every 1 for Specialized
Who does AI mention more?
Specialized, mentioned in every answer we collected
Who does AI recommend more?
Specialized, the only one of the two named
Follow KTM vs Specialized and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top downhill bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Specialized appeared in all five answers. KTM did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Santa Cruz1st- Specialized2nd
Scott3rd- KTM–
Cannondale–
Cube–
Giant–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Santa Cruz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scott1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KTM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cannondale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Giant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about downhill bike brands
5 answers
Asked ChatGPT
“Which downhill bike brand should I buy?”
Asked ChatGPT
“What are the best downhill bike brands?”
Asked ChatGPT
“What's the best downhill bike brand for steep trail riding?”
Searched Google, AI Overview
“downhill mountain bike”
Searched Google, AI Overview
“full suspension bike”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is KTM or Specialized more popular in search?
This chart shows how often people search Google for KTM and Specialized by name. Each line represents a brand's share of searches for all seven downhill bike brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KTM, Specialized. The figures are in the table below the chart.
View monthly share of searches table
| Month | KTM | Cannondale | Cube | Giant | Santa Cruz | Specialized | Scott |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 9.7% | 5.3% | 6.5% | 4.6% | 1.3% | 0.06% |
| Nov 2025 | 76.2% | 8.4% | 4.6% | 5.6% | 4% | 1.1% | 0.05% |
| Dec 2025 | 78.2% | 7.1% | 3.9% | 5.8% | 3.4% | 1.7% | 0.04% |
| Jan 2026 | 73.1% | 9.8% | 5.4% | 6.6% | 3.8% | 1.3% | 0.05% |
| Feb 2026 | 71.3% | 11.7% | 5.2% | 6.4% | 3.8% | 1.6% | 0.06% |
| Mar 2026 | 64.4% | 15.8% | 7.1% | 7.1% | 4.1% | 1.4% | 0.06% |
| Apr 2026 | 60.9% | 14.9% | 8.2% | 8.2% | 4.7% | 3% | 0.06% |
| May 2026 | 61.2% | 15% | 8.2% | 8.2% | 5.7% | 1.7% | 0.08% |
| Jun 2026 | 65.7% | 13.2% | 7.2% | 7.2% | 5.1% | 1.5% | 0.08% |
| Jul 2026 | 60.9% | 15% | 8.2% | 8.2% | 5.8% | 1.7% | 0.09% |
| Aug 2026 | 63.4% | 12.7% | 10.4% | 7% | 4.9% | 1.4% | 0.1% |
| Sep 2026 | 67.4% | 11% | 9% | 6.1% | 5.2% | 1.2% | 0.09% |
How has the KTM and Specialized comparison changed over the last 12 months?
3 findings
- KTM was ahead of Specialized in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KTM’s share of searches among downhill bike brands worldwide moved from 72.4% to 67.4%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Specialized’s share of searches among downhill bike brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for downhill bike brands worldwide in September 2026?
2 changes
In September 2026, KTM gained share of searches among downhill bike brands worldwide, from 63.4% to 67.4%.
Estimated monthly branded searches for Specialized worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KTM’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KTM
1 branded search term
- ktm
Specialized
1 branded search term
- specialized mountain bike
Other head-to-heads among downhill bike brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.