Brandwave

How popular isSanta Cruz Bicycles in search?

In September 2026, there were an estimated 115K branded searches for Santa Cruz Bicycles worldwide which held steady over the last 12 months. Santa Cruz Bicycles holds 5.2% estimated Share of Search among downhill bike brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KTM68.1%
  2. Cannondale11.2%
  3. Cube9.1%
  4. Giant6.1%
  5. Santa Cruz Bicycles5.2%
  6. Scott0.3%
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Which downhill bike brands compete with Santa Cruz Bicycles?

Santa Cruz Bicycles against downhill bike brands worldwide, by month

Share of Search by month for KTM, Cannondale, Cube, Giant, Santa Cruz Bicycles. The figures are in the table below the chart.

View monthly share of search table
MonthKTMCannondaleCubeGiantSanta Cruz BicyclesScott
Oct 202573.2%9.8%5.4%6.6%4.7%0.26%
Nov 202577%8.5%4.6%5.7%4%0.23%
Dec 202579.4%7.2%3.9%5.9%3.4%0.23%
Jan 202673.9%9.9%5.4%6.6%3.9%0.32%
Feb 202672.2%11.8%5.3%6.5%3.8%0.32%
Mar 202665.2%16%7.2%7.2%4.2%0.29%
Apr 202662.7%15.4%8.4%8.4%4.9%0.28%
May 202662.1%15.2%8.3%8.3%5.8%0.22%
Jun 202666.6%13.4%7.3%7.3%5.1%0.24%
Jul 202661.8%15.3%8.4%8.4%5.9%0.27%
Aug 202664.2%12.9%10.5%7.1%5%0.28%
Sep 202668.1%11.2%9.1%6.1%5.2%0.3%

  1. 1.KTM

    68.1%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.Cannondale

    11.2%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -1.7 points.

  3. 3.Cube

    9.1%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

  4. 4.Giant

    6.1%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Santa Cruz Bicycles

    5.2%

    Held 5th. 115K estimated branded searches, -1% vs prior month. Share +0.2 points.

  6. 6.Scott

    0.3%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Santa Cruz Bicycles and its closest rivals

Every comparison with Santa Cruz Bicycles

How has branded search demand for Santa Cruz Bicycles changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Santa Cruz Bicycles worldwide held steady, from 117K to 115K.
  • Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among downhill bike brands worldwide increased from 4.7% to 5.2%.
  • Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among downhill bike brands worldwide peaked at 5.9% in July 2026 and was lowest at 3.4% in December 2025.

How did search popularity change for downhill bike brands worldwide in September 2026?

  1. In September 2026, KTM gained estimated Share of Search among downhill bike brands worldwide, from 64.2% to 68.1%.

  2. In September 2026, Cannondale lost estimated Share of Search among downhill bike brands worldwide, from 12.9% to 11.2%.

  3. In September 2026, Cube lost estimated Share of Search among downhill bike brands worldwide, from 10.5% to 9.1%.

  4. In September 2026, Giant lost estimated Share of Search among downhill bike brands worldwide, from 7.1% to 6.1%.

Where does Santa Cruz Bicycles compete?

Santa Cruz Bicycles is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Downhill bike brands5th of 65.2%Shown above
Gravel bike brands5th of 69.5%Show ranking
Mountain bike brands3rd of 418.5%Show ranking

How is Santa Cruz Bicycles measured?

Brandwave collects information about searches that people make online using Santa Cruz Bicycles’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • santa cruz bicycles
  • santa cruz bikes

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