Brandwave

How popular isGiant in search?

In September 2026, there were an estimated 135K branded searches for Giant worldwide which is down 18.2% over the last 12 months. Giant holds 6.1% estimated Share of Search among downhill bike brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KTM68.2%
  2. Cannondale11.2%
  3. Cube9.1%
  4. Giant6.1%
  5. Santa Cruz Bicycles5.2%
  6. Scott0.09%
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Which downhill bike brands compete with Giant?

Giant against downhill bike brands worldwide, by month

Share of Search by month for KTM, Cannondale, Cube, Giant, Santa Cruz Bicycles. The figures are in the table below the chart.

View monthly share of search table
MonthKTMCannondaleCubeGiantSanta Cruz BicyclesScott
Oct 202573.4%9.9%5.4%6.6%4.7%0.06%
Nov 202577.1%8.5%4.6%5.7%4%0.05%
Dec 202579.6%7.2%3.9%5.9%3.4%0.04%
Jan 202674.1%9.9%5.4%6.7%3.9%0.05%
Feb 202672.4%11.9%5.3%6.5%3.8%0.06%
Mar 202665.4%16%7.2%7.2%4.2%0.06%
Apr 202662.8%15.4%8.4%8.4%4.9%0.07%
May 202662.2%15.3%8.3%8.3%5.8%0.08%
Jun 202666.7%13.4%7.3%7.3%5.1%0.08%
Jul 202661.9%15.3%8.4%8.4%5.9%0.1%
Aug 202664.4%12.9%10.6%7.1%5%0.1%
Sep 202668.2%11.2%9.1%6.1%5.2%0.09%

  1. 1.KTM

    68.2%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +3.9 points.

  2. 2.Cannondale

    11.2%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -1.7 points.

  3. 3.Cube

    9.1%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

  4. 4.Giant

    6.1%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Santa Cruz Bicycles

    5.2%

    Held 5th. 115K estimated branded searches, -1% vs prior month. Share +0.2 points.

  6. 6.Scott

    0.09%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare search popularity between Giant and its closest rivals

Every comparison with Giant

How has branded search demand for Giant changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Giant worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among downhill bike brands worldwide peaked at 8.4% in April 2026 and was lowest at 5.7% in November 2025.
  • Across the 12 months ending September 2026, Giant fell from 3rd to 4th among downhill bike brands worldwide.

How did search popularity change for downhill bike brands worldwide in September 2026?

  1. In September 2026, KTM gained estimated Share of Search among downhill bike brands worldwide, from 64.4% to 68.2%.

  2. In September 2026, Cannondale lost estimated Share of Search among downhill bike brands worldwide, from 12.9% to 11.2%.

  3. In September 2026, Cube lost estimated Share of Search among downhill bike brands worldwide, from 10.6% to 9.1%.

  4. In September 2026, Giant lost estimated Share of Search among downhill bike brands worldwide, from 7.1% to 6.1%.

  5. Estimated monthly branded searches for Scott worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

Where does Giant compete?

Giant is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Downhill bike brands4th of 66.1%Shown above
Bicycle brands6th of 76.5%Show ranking
Bike brands5th of 68%Show ranking
Gravel bike brands4th of 613%Show ranking
Electric mountain bike brands4th of 413.3%Show ranking
Road bike brands3rd of 318%Show ranking
Ebike brands3rd of 520.8%Show ranking
Mountain bike brands2nd of 421.1%Show ranking

How is Giant measured?

Brandwave collects information about searches that people make online using Giant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • giant bike

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How the Brand Demand Index is measured

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