Brandwave

Ebike brands:Which are searched most?

In September 2026, Specialized was the most searched among ebike brands worldwide, with an estimated 512K branded searches and 50% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized50%
  2. Cube19.6%
  3. Lectric14.4%
  4. Giant13.2%
  5. Ride1Up2.8%

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Share of SearchLeaderboard

Compare the ebike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ebike brands worldwide, by month

Share of Search by month for Specialized, Cube, Lectric, Giant, Ride1Up. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedCubeLectricGiantRide1Up
Oct 202546.9%14.8%17.4%18%2.9%
Nov 202548.5%12.9%19.7%15.9%3%
Dec 202547.3%12.7%18.1%18.9%3%
Jan 202646.8%14.9%17%18.2%3%
Feb 202643%14%23.3%17.2%2.4%
Mar 202642.8%13.4%27.7%13.4%2.6%
Apr 202646.9%15.1%20%15.1%2.9%
May 202642.6%13.3%27.6%13.3%3.2%
Jun 202640.8%12.8%30.4%12.8%3.2%
Jul 202648.3%15.2%18%15.2%3.3%
Aug 202645%21.1%16.7%14.1%3.2%
Sep 202650%19.6%14.4%13.2%2.8%

This month’s ranking, September 2026

  1. 1.Specialized

    50%

    Held 1st. 512K estimated branded searches, -2.6% vs prior month. Share +5 points.

  2. 2.Cube

    19.6%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

  3. 3.Lectric

    14.4%

    Held 3rd. 148K estimated branded searches, -23.9% vs prior month. Share -2.2 points.

  4. 4.Giant

    13.2%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Ride1Up

    2.8%

    Held 5th. 28.5K estimated branded searches, -22.6% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among ebike brands worldwide?

In September 2026, Specialized was the most searched among ebike brands worldwide, with an estimated 512K branded searches and 50% estimated Share of Search within this set. Cube is in 2nd place, 30.4 percentage points behind at 19.6% Share of Search.

Global ebike brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specialized46.9% → 50%50%Sep 202640.8%Jun 20261st
Cube14.8% → 19.6%21.1%Aug 202612.7%Dec 20254th → 2nd
Lectric17.4% → 14.4%30.4%Jun 202614.4%Sep 20263rd
Giant18% → 13.2%18.9%Dec 202512.8%Jun 20262nd → 4th
Ride1Up2.9% → 2.8%3.3%Jul 20262.4%Feb 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among ebike brands worldwide increased from 46.9% to 50%.
  • Across the 12 months ending September 2026, Cube’s estimated Share of Search among ebike brands worldwide increased from 14.8% to 19.6%.
  • Across the 12 months ending September 2026, Lectric’s estimated Share of Search among ebike brands worldwide decreased from 17.4% to 14.4%.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among ebike brands worldwide decreased from 18% to 13.2%.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among ebike brands worldwide peaked at 50% in September 2026 and was lowest at 40.8% in June 2026.
  • Across the 12 months ending September 2026, Cube’s estimated Share of Search among ebike brands worldwide peaked at 21.1% in August 2026 and was lowest at 12.7% in December 2025.
  • Across the 12 months ending September 2026, Lectric’s estimated Share of Search among ebike brands worldwide peaked at 30.4% in June 2026 and was lowest at 14.4% in September 2026.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among ebike brands worldwide peaked at 18.9% in December 2025 and was lowest at 12.8% in June 2026.
  • Across the 12 months ending September 2026, Cube rose from 4th to 2nd among ebike brands worldwide.
  • Across the 12 months ending September 2026, Giant fell from 2nd to 4th among ebike brands worldwide.
  • Across the 12 months ending September 2026, Ride1Up held steady: its estimated Share of Search among ebike brands worldwide moved less than 0.5 percentage points.

How did search popularity change for ebike brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among ebike brands worldwide, from 45% to 50%.

  2. In September 2026, Lectric lost estimated Share of Search among ebike brands worldwide, from 16.7% to 14.4%.

  3. In September 2026, Cube lost estimated Share of Search among ebike brands worldwide, from 21.1% to 19.6%.

  4. In September 2026, Giant lost estimated Share of Search among ebike brands worldwide, from 14.1% to 13.2%.

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