Brandwave

How popular isLectric in search?

In September 2026, there were an estimated 148K branded searches for Lectric worldwide which is down 7% over the last 12 months. Lectric holds 14.4% estimated Share of Search among ebike brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized50%
  2. Cube19.6%
  3. Lectric14.4%
  4. Giant13.2%
  5. Ride1Up2.8%
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Which ebike brands compete with Lectric?

Lectric against ebike brands worldwide, by month

Share of Search by month for Specialized, Cube, Lectric, Giant, Ride1Up. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedCubeLectricGiantRide1Up
Oct 202546.9%14.8%17.4%18%2.9%
Nov 202548.5%12.9%19.7%15.9%3%
Dec 202547.3%12.7%18.1%18.9%3%
Jan 202646.8%14.9%17%18.2%3%
Feb 202643%14%23.3%17.2%2.4%
Mar 202642.8%13.4%27.7%13.4%2.6%
Apr 202646.9%15.1%20%15.1%2.9%
May 202642.6%13.3%27.6%13.3%3.2%
Jun 202640.8%12.8%30.4%12.8%3.2%
Jul 202648.3%15.2%18%15.2%3.3%
Aug 202645%21.1%16.7%14.1%3.2%
Sep 202650%19.6%14.4%13.2%2.8%

  1. 1.Specialized

    50%

    Held 1st. 512K estimated branded searches, -2.6% vs prior month. Share +5 points.

  2. 2.Cube

    19.6%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

  3. 3.Lectric

    14.4%

    Held 3rd. 148K estimated branded searches, -23.9% vs prior month. Share -2.2 points.

  4. 4.Giant

    13.2%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Ride1Up

    2.8%

    Held 5th. 28.5K estimated branded searches, -22.6% vs prior month. Share -0.4 points.

Compare search popularity between Lectric and its closest rivals

Every comparison with Lectric

How has branded search demand for Lectric changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lectric worldwide fell from 159K to 148K.
  • Across the 12 months ending September 2026, Lectric’s estimated Share of Search among ebike brands worldwide decreased from 17.4% to 14.4%.
  • Across the 12 months ending September 2026, Lectric’s estimated Share of Search among ebike brands worldwide peaked at 30.4% in June 2026 and was lowest at 14.4% in September 2026.

How did search popularity change for ebike brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among ebike brands worldwide, from 45% to 50%.

  2. In September 2026, Lectric lost estimated Share of Search among ebike brands worldwide, from 16.7% to 14.4%.

  3. In September 2026, Cube lost estimated Share of Search among ebike brands worldwide, from 21.1% to 19.6%.

  4. In September 2026, Giant lost estimated Share of Search among ebike brands worldwide, from 14.1% to 13.2%.

Where does Lectric compete?

Lectric is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ebike brands3rd of 514.4%Shown above
E-bike brands2nd of 728.4%Show ranking
Electric bike brands2nd of 538.1%Show ranking

How is Lectric measured?

Brandwave collects information about searches that people make online using Lectric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • ebike lectric
  • ebikes lectric
  • lectric
  • lectric ebikes
  • lectric electric bike
  • lectric xp
  • lectric xpedition

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How the Brand Demand Index is measured

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