How popular isCube in search?
In September 2026, there were an estimated 201K branded searches for Cube worldwide which is up 48.9% over the last 12 months. Cube holds 26% estimated Share of Search among ebike brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Specialized33.8%
Cube26%
Lectric19.1%Giant17.4%
Ride1Up3.7%
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Which ebike brands compete with Cube?
Share of Search by month for Specialized, Cube, Lectric, Giant, Ride1Up. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Cube | Lectric | Giant | Ride1Up |
|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 19.3% | 22.7% | 23.6% | 3.8% |
| Nov 2025 | 32.9% | 16.8% | 25.7% | 20.7% | 4% |
| Dec 2025 | 31.8% | 16.4% | 23.4% | 24.5% | 3.9% |
| Jan 2026 | 31.9% | 19% | 21.8% | 23.4% | 3.9% |
| Feb 2026 | 28.2% | 17.7% | 29.4% | 21.7% | 3.1% |
| Mar 2026 | 28.1% | 16.9% | 34.9% | 16.9% | 3.3% |
| Apr 2026 | 31.1% | 19.5% | 26% | 19.5% | 3.8% |
| May 2026 | 27.9% | 16.7% | 34.6% | 16.7% | 4% |
| Jun 2026 | 26.5% | 15.9% | 37.8% | 15.9% | 4% |
| Jul 2026 | 32.9% | 19.7% | 23.4% | 19.7% | 4.3% |
| Aug 2026 | 30% | 26.8% | 21.2% | 18% | 4% |
| Sep 2026 | 33.8% | 26% | 19.1% | 17.4% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.8% | 262K | -4.9% | +3.8 points | |
| 2, held 2nd | 26% | 201K | -18.3% | -0.8 points | |
| 3, held 3rd | 19.1% | 148K | -23.9% | -2.1 points | |
| 4, held 4th | 17.4% | 135K | -18.2% | -0.5 points | |
| 5, held 5th | 3.7% | 28.5K | -22.6% | -0.3 points |
33.8%
Held 1st. 262K estimated branded searches, -4.9% vs prior month. Share +3.8 points.
2.
Cube26%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -0.8 points.
3.
Lectric19.1%
Held 3rd. 148K estimated branded searches, -23.9% vs prior month. Share -2.1 points.
4.
17.4%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
5.
Ride1Up3.7%
Held 5th. 28.5K estimated branded searches, -22.6% vs prior month. Share -0.3 points.
Compare search popularity between Cube and its closest rivals
How has branded search demand for Cube changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cube worldwide rose from 135K to 201K.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among ebike brands worldwide increased from 19.3% to 26%.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among ebike brands worldwide peaked at 26.8% in August 2026 and was lowest at 15.9% in June 2026.
- Across the 12 months ending September 2026, Cube rose from 4th to 2nd among ebike brands worldwide.
How did search popularity change for ebike brands worldwide in September 2026?
4 changes
In September 2026, Specialized gained estimated Share of Search among ebike brands worldwide, from 30% to 33.8%.
In September 2026, Lectric lost estimated Share of Search among ebike brands worldwide, from 21.2% to 19.1%.
In September 2026, Cube lost estimated Share of Search among ebike brands worldwide, from 26.8% to 26%.
In September 2026, Giant lost estimated Share of Search among ebike brands worldwide, from 18% to 17.4%.
Where does Cube compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Downhill bike brands | 4th of 6 | 3.7% | Show ranking |
| Gravel bike brands | 4th of 6 | 4.7% | Show ranking |
| Bicycle brands | 5th of 7 | 10% | Show ranking |
| Bike brands | 4th of 6 | 12.3% | Show ranking |
| Electric mountain bike brands | 3rd of 4 | 20.8% | Show ranking |
| Ebike brands | 2nd of 5 | 26% | Shown above |
How is Cube measured?
Brandwave collects information about searches that people make online using Cube’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cube bike
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Is Cube your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.