How popular isGiant in search?
In September 2026, there were an estimated 135K branded searches for Giant worldwide which is down 18.2% over the last 12 months. Giant holds 20.8% estimated Share of Search among ebike brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Specialized48%
Cube31%Giant20.8%
Lectric0.09%
Ride1Up<0.01%
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Which ebike brands compete with Giant?
Share of Search by month for Specialized, Cube, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Cube | Giant | Lectric | Ride1Up |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 23.9% | 29.2% | 0.1% | <0.01% |
| Nov 2025 | 50.2% | 22.3% | 27.4% | 0.12% | 0.01% |
| Dec 2025 | 47.3% | 21.1% | 31.5% | 0.09% | <0.01% |
| Jan 2026 | 46.3% | 24.1% | 29.5% | 0.09% | <0.01% |
| Feb 2026 | 45.2% | 24.6% | 30.1% | 0.09% | <0.01% |
| Mar 2026 | 49.5% | 25.2% | 25.2% | 0.13% | <0.01% |
| Apr 2026 | 48.6% | 25.7% | 25.7% | 0.11% | <0.01% |
| May 2026 | 49.6% | 25.1% | 25.1% | 0.11% | 0.01% |
| Jun 2026 | 49.5% | 25.2% | 25.2% | 0.11% | <0.01% |
| Jul 2026 | 49.5% | 25.2% | 25.2% | 0.11% | <0.01% |
| Aug 2026 | 44.1% | 33.4% | 22.4% | 0.1% | <0.01% |
| Sep 2026 | 48% | 31% | 20.8% | 0.09% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48% | 311K | -4.2% | +3.9 points | |
| 2, held 2nd | 31% | 201K | -18.3% | -2.4 points | |
| 3, held 3rd | 20.8% | 135K | -18.2% | -1.6 points | |
| 4, held 4th | 0.09% | 590 | -18.1% | 0 points | |
| 5, held 5th | <0.01% | 50 | 0% | 0 points |
48%
Held 1st. 311K estimated branded searches, -4.2% vs prior month. Share +3.9 points.
2.
Cube31%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -2.4 points.
3.
20.8%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
4.
Lectric0.09%
Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
5.
Ride1Up<0.01%
Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Giant and its closest rivals
How has branded search demand for Giant changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Giant worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among ebike brands worldwide decreased from 29.2% to 20.8%.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among ebike brands worldwide peaked at 31.5% in December 2025 and was lowest at 20.8% in September 2026.
- Across the 12 months ending September 2026, Giant fell from 2nd to 3rd among ebike brands worldwide.
How did search popularity change for ebike brands worldwide in September 2026?
3 changes
In September 2026, Specialized gained estimated Share of Search among ebike brands worldwide, from 44.1% to 48%.
In September 2026, Cube lost estimated Share of Search among ebike brands worldwide, from 33.4% to 31%.
In September 2026, Giant lost estimated Share of Search among ebike brands worldwide, from 22.4% to 20.8%.
Where does Giant compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Downhill bike brands | 4th of 6 | 6.1% | Show ranking |
| Bicycle brands | 6th of 7 | 6.5% | Show ranking |
| Bike brands | 5th of 6 | 8% | Show ranking |
| Gravel bike brands | 4th of 6 | 13% | Show ranking |
| Electric mountain bike brands | 4th of 4 | 13.3% | Show ranking |
| Road bike brands | 3rd of 3 | 18% | Show ranking |
| Ebike brands | 3rd of 5 | 20.8% | Shown above |
| Mountain bike brands | 2nd of 4 | 21.1% | Show ranking |
How is Giant measured?
Brandwave collects information about searches that people make online using Giant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- giant bike
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Is Giant your brand?
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