KTM vs Santa Cruz Bicycles:Which is searched more?
In September 2026, KTM had more branded searches than Santa Cruz Bicycles among downhill bike brands worldwide. KTM was estimated to have 1.5M branded searches compared to Santa Cruz Bicycles’ 115K, and held a 68.2% Share of Search versus Santa Cruz Bicycles’ 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KTM or Santa Cruz Bicycles?
Compare the downhill bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KTM, Santa Cruz Bicycles. The figures are in the table below the chart.
View monthly share of search table
| Month | KTM | Cannondale | Cube | Giant | Santa Cruz Bicycles | Scott |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 9.9% | 5.4% | 6.6% | 4.7% | 0.06% |
| Nov 2025 | 77.1% | 8.5% | 4.6% | 5.7% | 4% | 0.05% |
| Dec 2025 | 79.6% | 7.2% | 3.9% | 5.9% | 3.4% | 0.04% |
| Jan 2026 | 74.1% | 9.9% | 5.4% | 6.7% | 3.9% | 0.05% |
| Feb 2026 | 72.4% | 11.9% | 5.3% | 6.5% | 3.8% | 0.06% |
| Mar 2026 | 65.4% | 16% | 7.2% | 7.2% | 4.2% | 0.06% |
| Apr 2026 | 62.8% | 15.4% | 8.4% | 8.4% | 4.9% | 0.07% |
| May 2026 | 62.2% | 15.3% | 8.3% | 8.3% | 5.8% | 0.08% |
| Jun 2026 | 66.7% | 13.4% | 7.3% | 7.3% | 5.1% | 0.08% |
| Jul 2026 | 61.9% | 15.3% | 8.4% | 8.4% | 5.9% | 0.1% |
| Aug 2026 | 64.4% | 12.9% | 10.6% | 7.1% | 5% | 0.1% |
| Sep 2026 | 68.2% | 11.2% | 9.1% | 6.1% | 5.2% | 0.09% |
How has the KTM and Santa Cruz Bicycles comparison changed over the last 12 months?
3 findings
- KTM was ahead of Santa Cruz Bicycles in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KTM’s estimated Share of Search among downhill bike brands worldwide moved from 73.4% to 68.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among downhill bike brands worldwide moved from 4.7% to 5.2%, and its estimated monthly branded searches moved from 117K to 115K.
How did search popularity change for downhill bike brands worldwide in September 2026?
1 change
In September 2026, KTM gained estimated Share of Search among downhill bike brands worldwide, from 64.4% to 68.2%.
Other head-to-heads among downhill bike brands
How each brand is measured
Brandwave collects information about searches that people make online using KTM’s and Santa Cruz Bicycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KTM
1 branded search term
- ktm
Santa Cruz Bicycles
2 branded search terms
- santa cruz bicycles
- santa cruz bikes
Put your own brand in this comparison
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