Brandwave

Cannondale vs KTM:Which is searched more?

In September 2026, KTM had more branded searches than Cannondale among downhill bike brands worldwide. KTM was estimated to have 1.5M branded searches compared to Cannondale’s 246K, and held a 27.4% Share of Search versus Cannondale’s 4.5%. These are worldwide searches for English-language branded terms.

Share of Search among downhill bike brands worldwide in September 2026Which is more popular in search, Cannondale or KTM?
Cannondale4.5%246K searches
vs
KTM27.4%1.5M searches

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Which is more popular in search, Cannondale or KTM?

Compare the downhill bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cannondale and KTM among downhill bike brands worldwide, by month

Share of Search by month for KTM, Cannondale. The figures are in the table below the chart.

View monthly share of search table
MonthSanta CruzKTMCannondaleCubeGiantScott
Oct 202544.6%42.5%5.7%3.1%3.8%0.15%
Nov 202540.8%47.5%5.2%2.9%3.5%0.14%
Dec 202541.4%48.2%4.3%2.4%3.6%0.14%
Jan 202654.1%35.3%4.7%2.6%3.2%0.16%
Feb 202648.5%38.7%6.3%2.8%3.5%0.17%
Mar 202646.2%36.6%9%4%4%0.16%
Apr 202650.4%32.7%8%4.4%4.4%0.14%
May 202650.3%32.8%8%4.4%4.4%0.12%
Jun 202651.7%33.9%6.8%3.7%3.7%0.12%
Jul 202655.1%29.5%7.3%4%4%0.13%
Aug 202650.8%33.3%6.7%5.5%3.7%0.15%
Sep 202661.9%27.4%4.5%3.7%2.5%0.12%

How has the Cannondale and KTM comparison changed over the last 12 months?

  • KTM was ahead of Cannondale in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cannondale’s estimated Share of Search among downhill bike brands worldwide moved from 5.7% to 4.5%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, KTM’s estimated Share of Search among downhill bike brands worldwide moved from 42.5% to 27.4%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

How did search popularity change for downhill bike brands worldwide in September 2026?

  1. In September 2026, KTM lost estimated Share of Search among downhill bike brands worldwide, from 33.3% to 27.4%.

  2. In September 2026, Cannondale lost estimated Share of Search among downhill bike brands worldwide, from 6.7% to 4.5%.

Other head-to-heads among downhill bike brands

How each brand is measured

Brandwave collects information about searches that people make online using Cannondale’s and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cannondale

1 branded search term

  • cannondale

KTM

1 branded search term

  • ktm

How the Brand Demand Index is measured

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