Smith vs Specialized:Which is searched more?
In September 2026, Specialized had more branded searches than Smith among bike helmet brands worldwide. Specialized had about 201,000 branded searches, while Smith had 6,600. Specialized made up 37.5% of all bike helmet brand searches we track, and Smith accounted for 1.2%. These are worldwide searches for English-language branded terms.
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Is Smith or Specialized more popular in search?
Compare the bike helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Specialized, Smith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Kask | Bell | Giro | POC | Bontrager | Smith |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 25.7% | 17.2% | 10.7% | 7.7% | 6.3% | 1% |
| Nov 2025 | 29.7% | 29.7% | 13.3% | 12.6% | 8.9% | 4.9% | 0.97% |
| Dec 2025 | 28% | 22.8% | 15.3% | 17.6% | 10.3% | 4.6% | 1.4% |
| Jan 2026 | 27.9% | 22.8% | 15.3% | 17.4% | 10.2% | 5.6% | 0.74% |
| Feb 2026 | 29.5% | 24.1% | 16.2% | 12.6% | 10.8% | 5.9% | 0.79% |
| Mar 2026 | 33% | 27.1% | 14.8% | 10.5% | 8.1% | 5.4% | 1.1% |
| Apr 2026 | 37% | 24.8% | 13.6% | 9.9% | 7.4% | 6.1% | 1.2% |
| May 2026 | 36.9% | 24.8% | 13.6% | 10.1% | 7.4% | 6.1% | 1.2% |
| Jun 2026 | 33.9% | 27.9% | 15.3% | 9.1% | 6.8% | 5.6% | 1.4% |
| Jul 2026 | 32.1% | 26.3% | 11.8% | 16.8% | 6.5% | 5.3% | 1.3% |
| Aug 2026 | 34.2% | 23% | 12.6% | 14.8% | 8.4% | 5.6% | 1.4% |
| Sep 2026 | 37.5% | 25.2% | 13.8% | 9.7% | 7.6% | 5.1% | 1.2% |
How has the Smith and Specialized comparison changed over the last 12 months?
3 findings
- Specialized was ahead of Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smith’s share of searches among bike helmet brands worldwide moved from 1% to 1.2%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Specialized’s share of searches among bike helmet brands worldwide moved from 31.4% to 37.5%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for bike helmet brands worldwide in September 2026?
2 changes
In September 2026, Specialized gained share of searches among bike helmet brands worldwide, from 34.2% to 37.5%.
Estimated monthly branded searches for Smith worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Smith’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smith
1 branded search term
- smith bike helmet
Specialized
1 branded search term
- specialized bike
Other head-to-heads among bike helmet brands
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