Giro vs Specialized:Which is more popular by branded search?
In August 2026, Giro and Specialized were level on Share of Search among bike helmet brands worldwide, with an estimated 201K branded searches each, at 30.4% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Giro or Specialized?
Compare the bike helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giro, Specialized. The figures are in the table below the chart.
View monthly share of search table
| Month | Giro | Specialized | Kask | Bell | POC |
|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 26.1% | 21.4% | 14.3% | 6.4% |
| Nov 2025 | 30.7% | 25.2% | 25.2% | 11.3% | 7.6% |
| Dec 2025 | 35.3% | 23.7% | 19.3% | 13% | 8.7% |
| Jan 2026 | 35.3% | 23.7% | 19.3% | 13% | 8.7% |
| Feb 2026 | 35.3% | 23.7% | 19.3% | 13% | 8.7% |
| Mar 2026 | 28.4% | 28.4% | 23.3% | 12.8% | 7% |
| Apr 2026 | 26.7% | 32.7% | 21.9% | 12% | 6.6% |
| May 2026 | 59.9% | 17.9% | 12% | 6.6% | 3.6% |
| Jun 2026 | 33.1% | 27.1% | 22.2% | 12.2% | 5.5% |
| Jul 2026 | 29.5% | 29.5% | 24.2% | 10.9% | 5.9% |
| Aug 2026 | 30.4% | 30.4% | 20.4% | 11.2% | 7.5% |
| Sep 2026 | — | — | — | — | — |
How has the Giro and Specialized comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Specialized took it in April 2026, Giro took it in May 2026.
- Across the 11 months ending August 2026, Giro’s estimated Share of Search among bike helmet brands worldwide moved from 31.8% to 30.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike helmet brands worldwide moved from 26.1% to 30.4%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for bike helmet brands worldwide in August 2026?
2 changes
In August 2026, Giro gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%.
In August 2026, Specialized gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Giro’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Giro
1 branded search term
- giro
Specialized
1 branded search term
- specialized bike
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.